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21 Proven Ways on How To Get Real Estate Leads In 2024

21 Proven Ways on How To Get Real Estate Leads In 2024

how to get real estate leads

We see real estate agents everywhere are asking 1 very important question: How to get real estate leads? Are you still knocking on doors, or have you embraced modern technology and social media? Either way, no matter how you are generating your leads, there is one thing that all real estate agents want: MORE LEADS!

The real estate landscape in 2024 continues to evolve, presenting both challenges and opportunities for agents eager to learn how to get more leads. With a market that fluctuates based on numerous factors, including economic shifts and technological advancements, real estate professionals must stay informed and adaptable. Understanding market dynamics is essential, as well as employing a mix of both traditional and modern strategies that resonate with today’s buyers and sellers.

A bustling city street with skyscrapers in the background, real estate signs lining the sidewalk, and a steady flow of people walking by. The scene exudes a sense of opportunity on how to get real estate leads

Effective real estate prospecting now requires a blend of data-driven approaches and human insight. The integration of predictive analytics allows agents to focus on relationship-building with high potential clients, while the personal touch remains indispensable. With an increase in remote interactions, agents are creating live content to connect with their audience, participating in paid advertising to target specific demographics, and optimizing online resources to capture how to get real estate leads with more precision.

The key to success in generating real estate leads lies in an agent’s ability to leverage available tools and craft strategies that align with the current state of the market. As the industry shifts, so too must the tactics for lead generation, ensuring that the approaches embraced are as dynamic and robust as the market they aim to serve.

How To Get Real Estate Leads?

Here are 21 strategies on how to get real estate leads as a real estate agent that we believe to be most beneficial and effective for real estate agents:

  1. Reach Out to Former Clients
  2. Pay for Leads through Zillow and Other Similar Companies
  3. Talk to Divorce Lawyers and Estate Liquidators
  4. Look for Expired Listings
  5. Work With and Sponsor Charities and Fundraisers
  6. Put Up Billboards, Benches, and Other Physical Advertising
  7. Create Live Content and Invest in Paid Advertising
  8. Contribute to Local Magazines and Guest Blogs
  9. Consider Sending Out Mailers to Your Zipcode
  10. Join and Interact in Facebook Groups
  11. Teach Classes Either Online or In-Person
  12. Connect with FSBO Listings on Craigslist and Facebook Marketplace
  13. Build Out a Mailing List
  14. Get Active Within Your Community
  15. Network With Other Real Estate Professionals
  16. Advertise in Local Businesses
  17. Reach Out to Those You Work With Professionally
  18. Create a Website—And Fill It With Content
  19. Start a Social Media Account, Such as Facebook or Instagram
  20. Get a Big Stack of Business Cards—and Hand Them Out Freely
  21. Start With Your Friends and Family Members

1. Reach Out to Former Clients

A real estate agent reaching out to former clients via phone or email, with a list of successful lead generation strategies on how to get real estate leads

Reconnecting with former clients is an effective strategy in real estate to generate leads. Agents should consider the lifecycle of home ownership, as past clients may be ready to transition to a new property or know someone who is interested in learning how to get real estate leads

Email Campaigns: Send personalized emails to former clients. Include:

  • Market updates
  • Home maintenance tips
  • Wishes on special occasions

Customer Relationship Management (CRM): Utilize a CRM to track correspondence and ensure consistent communication. Record any updates in the client’s life that could signal the need to purchase or sell.

Social Media: Engage with former clients on social media. Simple gestures such as liking posts or commenting can keep the agent’s name at the forefront.

Referral Requests: Don’t shy away from asking for referrals. Satisfied clients are often willing to recommend services to family and friends. Providing exceptional service continues to be the agent’s best advertisement.

2. Pay for Leads through Zillow and Other Similar Companies

how to get real estate leads: A laptop displaying Zillow and other real estate lead generation websites, surrounded by marketing materials and a calculator

Real estate professionals continuously seek efficient methods on how to get real estate leads that are likely to convert into sales. Paying for leads through platforms like Zillow and similar companies presents a viable strategy. These services typically operate on a model where the agent pays a fee to receive leads directly to their inbox. Companies offering these services are increasingly becoming a significant part of the real estate industry.

  • Zillow Premier Agent: This platform is widely recognized for connecting agents with buyers and sellers, offering a range of packages. Real estate professionals receive leads based on their market areas and advertising spend.
  • Other Lead Generation Companies: There are several other businesses entering the real estate landscape, offering various services from exclusive leads to shared prospects. Costs and structures vary between companies, with some requiring subscription fees, while others charge per lead.

Advantages:

  • Immediate Access: Leads are often ready to engage, allowing agents to quickly follow up.
  • Market Reach: These services can expand an agent’s reach beyond their current network.

Considerations:

  • Cost: Leads come at a price, requiring a clear understanding of ROI.
  • Competition: Some leads may be shared with other agents, increasing competition.

Agents who leverage these services are encouraged to carefully evaluate their investment and the quality of leads they receive. Effectively utilizing paid lead sources can be a significant aspect of a real estate agent’s success strategy in 2024.

3. Talk to Divorce Lawyers and Estate Liquidators

Divorced lawyers talking on how to get real estate leads

Real estate professionals seeking to expand their knowledge on how to get real estate leads should consider building relationships with divorce lawyers and estate liquidators. These specialists are often aware of upcoming property sales before they hit the market, providing a valuable lead source for agents.

Networking with Divorce Lawyers

  • Referrals: Divorce attorneys may refer clients who need to sell property as a part of the settlement process.
  • Insight: They offer insights into the client’s urgency to sell, which can be crucial for timing.
  • Collaborations: Establishing a reciprocal referral system can benefit both the lawyer and the real estate agent.

Engaging with Estate Liquidators

  • Inventory Knowledge: Liquidators are tasked with selling assets from an estate, including real estate.
  • Sales Leads: They can provide leads on homes that may be sold quickly to settle an estate.
  • Partnerships: Forming a partnership can ensure a steady flow of real estate leads from estate liquidations.

4. Look for Expired Listings

A desk cluttered with papers and a computer screen displaying a list of expired real estate listings on how to get real estate leads.A phone sits nearby, ready for action

One effective strategy on how to get real estate leads is to focus on expired listings. These are properties that were on the market but did not sell before their listing agreements expired. Since homeowners of expired listings may still be eager to sell, agents can provide a fresh approach to help them achieve their goal.

Agents might employ the tactics recommended by successful prospector Paula Burlison, who utilizes a specific process to secure these types of listings. When approaching expired listings, here are some best practices:

  • Contact Homeowners Promptly: Often, homeowners are discouraged after a listing expires. Agents should reach out quickly to offer their services before competitors do.
  • Provide a New Marketing Plan: Present a well-crafted marketing strategy that differentiates from previous efforts, possibly integrating new tactics such as professional staging or photography.
  • Highlight Recent Successes: Demonstrating a track record of recently sold properties can help instill confidence in the agent’s ability to sell an expired listing.
  • Be Personable and Empathetic: Acknowledge the homeowner’s frustrations and reassure them with a plan tailored to their specific needs.

5. Work With and Sponsor Charities and Fundraisers

A real estate agent who works with and sponsors charities to generate more leads

Real estate agents can gain visibility and credibility in their community by choosing to work with and sponsor charities and fundraisers. This method on how to get real estate leads not only demonstrates a commitment to local causes but also puts agents in contact with potential leads who are active participants in their communities.

Here are some steps to effectively engage with charitable events:

  • Identify charities and fundraisers that align with your personal and business values.
  • Collaborate by offering to host events, or providing resources to help the charity achieve its goals.
  • Sponsorship can take various forms, from financial support to offering services such as free venue space.

6. Put Up Billboards, Benches, and Other Physical Advertising

A real estate agent generating leads with display advertising and billboards

Incorporating physical advertisements such as billboards and benches is an effective strategy on how to get real estate leads, aiming to generate local interest. These mediums offer high visibility and can target the local market effectively.

  • Billboards: Large and prominently placed, billboards should carry bold messages and compelling images. These are effective in high-traffic areas and can result in significant impressions and, consequently, leads.
  • Benches: Bus and park benches provide a subtle yet effective advertising medium, perfect for areas where potential buyers or sellers frequent. Often situated in residential areas, these can convey messages to the local community with ease.
  • Other physical ads: This category includes ads on public transport, shopping carts, and local community boards, providing widespread reach within the community.

7. Create Live Content and Invest in Paid Advertising

A real estate agent creating live content to generate real estate leads

In today’s competitive real estate market, one must employ diverse and dynamic strategies how to get real estate leads to generate effectively. The creation of live content has surfaced as a key method for engaging potential clients, providing real-time interaction that fosters trust and establishes the agent’s expertise. Types of live content can include virtual open houses, question and answer sessions, and live tours of neighborhoods.

An essential element in supplementing live content is paid advertising. Real estate professionals should invest in a variety of advertising platforms to reach a wider audience. Some effective paid advertising strategies include:

  • Social Media Ads: Platforms like Facebook and LinkedIn offer targeted advertising options to reach potential buyers and sellers within specific demographics.
  • Search Engine Marketing (SEM): Google AdWords can place your services at the top of search results for specific, high-intent keywords.
  • Real Estate Websites: Ads on popular real estate sites such as Zillow can connect agents with individuals actively looking to buy or sell homes.

For a more impactful advertising campaign on how to get real estate leads, agents should:

  1. Define the target audience carefully to ensure the ads reach the right people.
  2. Craft engaging ad copy that highlights unique value propositions.
  3. Monitor and tweak ads for performance, ensuring a good return on investment.

8. Contribute to Local Magazines and Guest Blogs

A real estate agent typing on her computer to generate leads with real estate blogs and contributions to websites and magazines

Contributing to local magazines and guest blogs is a strategic approach on how to get real estate leads for agents aiming to establish community presence and build authority in their market. By providing valuable content on relevant topics, one can attract prospects actively seeking real estate insight.

  • Identify Local Publications: Real estate agents should compile a list of local magazines whose readership aligns with their target demographic.
  • Pitch Relevant Topics: They ought to pitch article ideas that resonate with the local audience, such as housing market trends or home improvement tips.
  • Establish Expertise: By consistently contributing well-researched and informative pieces, they underscore their expertise in the real estate domain.
  • Engage Through Blogs: In addition, agents can explore opportunities to guest post on popular real estate blogs, where a broader audience can be reached.
  • Network with Editors: Building relationships with magazine editors and blog owners can lead to ongoing opportunities for exposure.

When contributing content, it’s critical for agents to:

  1. Provide actionable advice that truly benefits the readers.
  2. Reference local statistics and examples to bolster credibility.
  3. Include a professional biography with their contact information to facilitate lead capture.

9. Consider Sending Out Mailers to Your Zipcode

A stack of mailers being sent out to a neighborhood, with the headline "21 Proven Ways To Get Real Estate Leads That Close In 2024" prominently displayed

Sending mailers to your zipcode can effectively connect with local prospects. A strategic direct mail campaign on how to get real estate leads catches attention and offers tangible materials recipients can refer back to. Here are essential steps and best practices:

  • Identify Your Audience: Target homeowners or renters in your area who may be considering selling or buying.
  • Craft a Compelling Message: Your mailer should have a clear, concise value proposition that prompts action.
  • Design for Impact: Visually appealing mailers with professional images and clean layouts stand out.
  • Budget Wisely: Understand the costs involved. Printing, distribution, and design should fit within your marketing budget without compromising the quality of your mailers.
  • Track Results: Use a dedicated phone number or trackable URL for measuring the campaign’s effectiveness.

10. Join and Interact in Facebook Groups

People engaging in real estate discussions in Facebook groups, exchanging information and networking

Real estate agents seeking advice on how to get real estate leads should consider harnessing the power of Facebook Groups. These groups offer a platform to connect with a myriad of potential clients in a community setting. Here are key steps toward effective engagement:

  • Identify Relevant Groups: Seek out Facebook Groups that align with real estate interests in your target area, such as local community pages or real estate discussion forums.
  • Establish Presence: Regular participation in discussions and offering valuable insights can help establish agents as local experts.
  • Engage Authentically: They should interact genuinely with other group members, responding to queries and contributing to conversations without overt self-promotion.
  • Provide Value: Sharing helpful content, from informative articles to market insights, without directly selling services, builds trust.
  • Follow Group Rules: Every group has unique guidelines; agents need to ensure they comply to maintain their membership and reputation.
  • Leverage Contacts: As agents grow their network within these groups, they should organically transition these online interactions into real-world connections.

11. Teach Classes Either Online or In-Person

A person teaching real estate classes, with a laptop and presentation materials, in a modern, well-lit room

Teaching classes offers real estate agents a strategic way to impart their knowledge while generating valuable leads. Real estate professionals considering this tactic on how to get real estate leads can choose between online and in-person formats, or even a hybrid approach to maximize reach.

Online Classes:

  • Reach a broader audience regardless of geographical constraints.
  • Utilize platforms like Zoom, which facilitate interactive sessions.
  • Record sessions and use them as lead magnets by offering them in exchange for contact information.

In-Person Classes:

  • Foster personal connections and trust.
  • Engage with the local community, positioning yourself as the go-to expert.
  • Create networking opportunities with prospective buyers and sellers.

Class Content Ideas:

Real estate agents should craft their curriculum meticulously to provide substantial value. They can leverage live content such as streaming on social media, complemented by paid advertising to build interest. It is essential to tailor the course material to meet the needs of the target audience on how to get real estate leads, whether they are first-time homebuyers or seasoned investors.

12. Connect with FSBO Listings on Craigslist and Facebook Marketplace

A laptop displaying FSBO listings on Craigslist and Facebook Marketplace, surrounded by real estate lead generation resources

Real estate agents can tap into a valuable source of leads by connecting with For Sale By Owner (FSBO) listings found on Craigslist and Facebook Marketplace. Property owners often list their homes on these platforms to avoid agent fees, and agents who reach out to these sellers can provide valuable assistance.

Steps to Connect with FSBO Sellers:

  1. Search Regularly: Checking Craigslist and Facebook Marketplace frequently allows agents to find new listings quickly.
  2. Craft Personalized Messages: When reaching out to sellers, personalized messages that show understanding and offer help are more effective than generic ones.
  3. Offer Value: Sharing knowledge on how to get real estate leads, about the selling process or offering a comparative market analysis can demonstrate an agent’s expertise.

13. Build Out a Mailing List

A table with a laptop, notepad, and pen. A stack of envelopes and a mailing list form. A sign-up sheet with a pen and a "Get Real Estate Leads" headline

Building a robust mailing list is a cornerstone strategy on how to get real estate leads. As a real estate professional, one seeks to establish direct lines of communication with potential clients. Developing this list involves several steps:

  • Initial Collection: Gather contact information at every opportunity, whether that’s at open houses, through your website, networking events, or social media platforms.
  • Segmentation: Organize the contacts based on their preferences, locations, and potential needs. For example, separate buyers from sellers, or investors from first-time homebuyers.
  • Content Creation: Develop valuable and diverse content tailored to each segment. For instance: Content Type Description Market Reports Provide updates on local real estate trends. Newsletters Share insights on home improvement or financing. Exclusive Listings Preview new properties before they go public.
  • Consistency: Regularly send out communications, but ensure they remain relevant and not overly frequent to avoid overwhelming the recipients.
  • Compliance: Adhere to laws governing email communication, such as the CAN-SPAM Act, ensuring recipients can easily unsubscribe if they choose.
  • Engagement Tracking: Monitor open rates and interactions to refine strategies and content for increased effectiveness.

Using tools like CRM software can be invaluable in managing a mailing list efficiently. It’s noted that direct mail remains a preferred lead generation strategy; organizing real estate mailing lists effectively is a key to success.

14. Get Active Within Your Community

A bustling community event with people engaging in various activities, such as networking, handing out business cards, and participating in discussions. The atmosphere is lively and energetic, with a mix of professionals and potential leads interacting

Engaging with the community is a strategic approach on how to get real estate leads. Real estate agents can cultivate valuable connections by participating in local events and volunteering for community services. This involvement showcases their commitment to the area they serve, often leading to referrals.

  • Attend Local Events: Participate in fairs, school events, or community gatherings. Being visible and approachable allows agents to meet potential clients in a casual setting.
  • Volunteer: Offer time to local charities or community projects. Volunteers are often perceived as trustworthy and committed individuals.
  • Sponsor Activities: Financial support for local sports teams or cultural events can increase an agent’s presence and display community investment.
  • Join Local Organizations: Become a member of community groups or associations to network with local leaders and influencers.
  • Host Seminars: Provide informative sessions about home buying, selling, and ownership. Educational engagement positions agents as knowledgeable resources.
  • Community Boards: Serve on boards or committees to help make decisions that will shape the neighborhood, further demonstrating dedication to local development.

15. Network With Other Real Estate Professionals

Networking with other real estate agents is an essential strategy on how to get real estate leads and advancing one’s career. Real estate agents benefit from expanding their circle to include a diverse range of industry experts such as mortgage brokers, home inspectors, contractors, and attorneys. These relationships can lead to mutual referrals, providing a steady stream of leads.

Real estate professionals should regularly attend industry events, such as:

  • Conferences
  • Local real estate association meetings
  • Continuing education classes

By engaging with peers, an agent can stay updated on market trends and exchange valuable insights. Collaboration can also occur in various forms with other real estate agents as well:

  • Co-listing opportunities: Partner with other agents to broaden property exposure.
  • Referral opportunities: Other agents outside of your market area or expertise can refer clients to you and vice versa
  • Mastermind groups: Exchange ideas and strategies for lead generation.
  • Social media groups: Participate in online forums and communities targeting real estate discussions.

16. Advertise in Local Businesses

Real estate agents seeking on how to get real estate leads should consider the strategic placement of advertisements in local businesses. This tactic leverages community ties and targets potential clients within a specific geographic area.

Local businesses, such as coffee shops, boutiques, and gyms, often serve as communal hubs. Here, real estate agents can connect with customers by:

  • Displaying eye-catching flyers or posters in high traffic areas.
  • Placing business cards on community bulletin boards or at the register.
  • Establishing exclusive deals or offers for the business’s clientele.

To maximize their advertising efforts, agents should:

  1. Choose businesses that align with their target market demographics.
  2. Use professional imagery and clear messaging.
  3. Offer something of value, such as a free home valuation or market analysis, to encourage engagement.

17. Reach Out to Those You Work With Professionally

Forging solid relationships with individuals in one’s professional circle can unlock a wealth of real estate leads. Professionals often find themselves in conversations where real estate needs arise, making them prime candidates to offer referrals.

  • Networking Within Industries: Real estate professionals should actively network with individuals from various industries such as finance, law, and construction. They already trust each other professionally, and this can extend to referring clients.
  • Professional Groups and Associations: Joining professional associations can lead to partnerships. Attending events and participating in forums can increase one’s visibility amongst peers.
  • Leveraging Existing Clients: Ask satisfied clients for referrals. They often interact with others in their professional fields who might require real estate services.
  • Collaborative Marketing Efforts: Professionals can collaborate on marketing efforts. A financial advisor and real estate agent could co-author a guide on the benefits of property investment.
  • Offer Expertise: Being available to provide insight on real estate matters can solidify one’s reputation as a knowledgeable professional.

18. Create a Website—And Fill It With Content

Real estate professionals wanting to generate leads that close should consider establishing a strong online presence by creating a website. This digital asset serves as the foundation for marketing efforts and showcases one’s expertise to potential clients.

When creating a website, a real estate agent should focus on:

  • User Experience (UX): The site must be intuitive and easy to navigate, ensuring that potential leads can find information quickly and effortlessly.
  • Responsive Design: Websites should be accessible and functional across various devices, including smartphones, tablets, and desktops, to cater to a wide audience.
  • Search Engine Optimization (SEO): Optimize content with relevant keywords to enhance visibility on search engine results pages.

Content is the lifeblood of any website, and in real estate, it is particularly potent for attracting and engaging leads. Agents should invest in content that:

  • Provides Value: Share market insights, buying tips, or home improvement ideas that potential buyers and sellers will find useful.
  • Demonstrates Authority: Position oneself as an expert by discussing local market trends, case studies, or success stories.
  • Engages Visually: Use high-quality images and videos of listings or informative infographics.

19. Start a Social Media Account, Such as Facebook or Instagram

When aiming to generate real estate leads, establishing a presence on social media platforms like Facebook or Instagram can be highly effective. They provide a visual and interactive way to connect with potential clients.

Strategy:

  • Consistent Posting: Regular updates keep followers engaged and informed. One could decide on a daily, weekly, or bi-weekly posting schedule.
  • Quality Content: High-quality images and valuable information about listings or real estate advice can establish credibility and attract leads.

Action Steps:

  1. Create Engaging Profiles: Professional-looking profiles on these platforms can make a realtor more relatable and approachable.
  2. Share Local Market Insights: Providing followers with analysis and trends of the local real estate market can position a realtor as an expert in their field.
  3. Use Targeted Hashtags: These improve the visibility of posts to potential clients browsing for real estate options in specific areas.
  4. Leverage Stories and Reels: The use of short-form content can increase engagement and reach a wider audience.

20. Get a Big Stack of Business Cards—and Hand Them Out Freely

Real estate agents are always looking for innovative ways on how to get real estate leads. A time-tested method that still holds merit is the use of business cards. While they may seem traditional, they offer a tangible reminder of one’s service and can easily be distributed in a variety of settings.

Agents should consider having a substantial stack of well-designed business cards on hand at all times. A compelling design that reflects the agent’s brand can help make a lasting impression. Here are some effective strategies for distributing business cards:

  • Networking Events: Always carry a few cards to give out during conversations.
  • Community Boards: Pin business cards to local bulletin boards in grocery stores, libraries, or community centers.
  • Open Houses: Place a stack where visitors can easily pick one up.
  • Direct Mail: Include a business card with any mailouts or newsletters.

Business cards can be made more functional and memorable by:

  • Magnets: Convert cards into magnets, allowing them to be displayed on fridges and remain visible.
  • Keyrings: Punch a hole and attach them to a keyring.
  • Packages: For those who use direct mail, inserting a business card can lead to future referrals.

Real estate professionals should not underestimate the power of a simple business card. Whether it’s at a formal event or a casual encounter, freely handing out business cards can help one’s real estate business stay top of mind.

21. Start With Your Friends and Family Members

When venturing into the realm of real estate, agents often overlook a resource close to home: their personal network. A real estate professional should consider their friends and family members as the foundation for lead generation. These individuals offer a trusted starting point and can provide warm leads. This approach is less about direct sales and more about informing these personal contacts of the agent’s venture into the industry.

Initiating conversations with those in one’s inclusive circle can be managed in a non-intrusive manner. Simple steps to engage this group include:

  • Reaching Out Personally: A direct phone call or a personal visit can go a long way.
  • Using Email or Messaging: For a less direct approach, an informative email or message could suffice.
  • Leveraging Social Media: Sharing professional milestones on platforms like Facebook or LinkedIn can alert your network to your services.

Attending family gatherings or community events provides an opportune moment to discuss their professional services, highlighting recent successes or market knowledge, thus ensuring the agent stays top-of-mind. When members of an agent’s social circle require real estate services or know someone who does, the likelihood that they will refer the agent is significantly higher.

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