If you’re a realtor looking to grow your business, you need to be blogging. But not just any old blog post will do the trick. You need to write posts that are interesting, informative, and most importantly, generate leads.
Blogging is a great way to position yourself as an expert in your field, and it can also help you build relationships with potential clients.
Luckily for you, we’ve put together a list of seven types of blog posts that will help you do just that. So sit down, get comfortable, and start writing!
Table of Contents
7 Blog Posts that Will Grow Your Real Estate Business and Generate Leads
1. The Listicle
2. The How-To Guide
3. The Expert Interview
4. The Personal Essay/Story
5. The News Story
6. The Opinion Piece
7. The Review
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1. The Listicle
A listicle is a type of blog post that consists of a series of numbered or bulleted points. They’re popular because they’re easy to read, and they’re a great way to get your point across quickly.
Listicles are a great way to get your readers interested in what you have to say. They’re interesting, easy to read, and most importantly, they generate leads.
When writing a listicle, be sure to keep it relevant to your audience. For example, if you’re a realtor targeting millennials, include a list of the Top 10 Cities for Millennials to Live in.
Some interesting real estate listicle ideas could be:
-The best places to buy a home in your city
-How to choose the right real estate agent
-The top 10 things to look for when buying a home
-How to get your home ready for sale
-The 5 most common mistakes people make when buying a home
Listicles are also a great way to get your blog posts ranked on Google search so that your audience can potentially find your post when they type in certain questions into Google.
2. The How-To Guide
A how-to guide is one of the best types of blog posts to generate leads. They’re informative, helpful, and most importantly, they’re relevant to your audience.
When writing a how-to guide, be sure to make it easy to follow. Break it down into steps, and use images and/or videos to help explain the process.
Some interesting real estate how-to guide ideas could be:
-How to stage your home for sale
-How to get the best deal on a home
-How to renovate your home on a budget
-The top 5 ways to increase the value of your home
How-to guides answer a specific question for your audience and when it comes to something as complicated as real estate, these articles can be a great tool for you to use on your blog to help your clients understand the process of buying or selling a home.
Want To Leverage Blogs as a Real Estate Agent to Build the Business You Want? Let Us Show You How! Click a below to Learn More About the Opportunity to Partner with Our Incredible Group That Is Helping Real Estate Agents Around the World Build a Lifestyle They Never Need a Vacation From!
3. The Expert Interview
One of the best ways to create content for any business is to document instead of create something new.
Instead of trying to come up with new content ideas, simply document things that you are learning from industry experts or your journey.
The expert interview is a type of blog post where you interview someone who is an expert in their field. This is a great way to position yourself as an authority in your industry, and it can also help you build relationships with potential clients.
When interviewing an expert, be sure to ask them questions that are relevant to your audience. For example, if you’re a realtor, you could ask them questions about the real estate market.
Some interesting expert interview ideas for real estate:
-An interview with a top real estate agent
-An interview with a home stager
-An interview with a mortgage broker
-An interview with a contractor
-An interview with a lawyer/estate attorney
4. The Personal Essay/Story
Nothing builds trust more than a personal story.
When you share personal stories on your blog, you’re not only establishing trust with your readers, but you’re also humanizing yourself and your brand.
People love reading personal essays because they can relate to them. When writing a personal essay, be sure to make it relevant to your audience so that you are not only showing your true authentic self, but you are also writing in a way that the audience can resonate with you.
Some interesting personal essay/story ideas for real estate:
-My first time buying a home
-The time I sold my home and moved across the country
-How I became a realtor
-The story of my first client
When you share personal stories on your blog, you’re not only establishing trust with your readers, you are showing that you are pleasant to work with by building genuine relationships with your reader through being vulnerable.
Want To Leverage Blogs as a Real Estate Agent to Build the Business You Want? Let Us Show You How! Click a below to Learn More About the Opportunity to Partner with Our Incredible Group That Is Helping Real Estate Agents Around the World Build a Lifestyle They Never Need a Vacation From!
5. The News Story
Writing and reporting on local or national real estate-related news stories is a great way to position yourself as an authority in your industry in your market.
You are essentially becoming the press when you help break and expand on certain news stories and give weekly or monthly reports.
In fact, reports work so well that famous real estate mogul Barbra Corcoran actually used a similar strategy to launch her own real estate business in New York.
When writing news stories, be sure to use a journalistic tone and try to stay away from opinion pieces.
Some interesting news story ideas for real estate:
-The top 5 neighborhoods in your city to invest in
-The rise of co-working spaces in the real estate industry
-How the market is changing for millennials
-Rising/Dropping Interest Rates
-How (Certain Current Event) Affects the Real Estate Market
6. The Opinion Piece
On the other side of the coin of reporting factual news stories is to give your personal opinion on certain things related to real estate that is happening in the world.
Opinion pieces are a great way to show your personal thoughts on the industry, and they can also help to start discussions with your readers. Although it may seem intimidating to be “polarizing” at first, remember that no one achieved any great measure of success by pleasing everyone.
For you to have raving fans, you are inevitably going to have haters and those who disagree with you.
When writing an opinion piece, be sure to back up your points with evidence, and be sure to stay away from using inflammatory language.
Some interesting opinion piece ideas for real estate:
-The changing landscape of the real estate industry
-How to be a successful real estate agent
-Should real estate agents use social media?
-Is now a good time to invest in real estate?
-Money management and when someone should buy a home
-Should young people save for college or home investment?
7. The Review
Lastly, a great blog idea for real estate agents who want to hyper-target their local audience is to write reviews of their personal experiences of their local amenities such as grocery stores, parks, restaurants, bars, coffee shops, malls, amusement, and entertainment venues, and events.
When writing these reviews, be sure to be specific about the address or location of the venue and talk about your personal experience. Try to avoid using clichés and generalizations, and be sure to use your own voice.
These types of posts can be a great way to attract attention from out of state or out of area buyers looking to relocate to your market in the near future.
Some interesting review ideas for real estate:
-The best (type of restaurant) in the city
-The worst (type of restaurant) in the city
-A day in the life of a real estate agent
-My favorite spots in the city to take clients
-The top 5 places to buy groceries in the city
Ready to Start Your Blog?
Blogging is a great way to connect with potential clients and build trust. When writing blog content, realtors should focus on personal stories, news stories, opinion pieces, and reviews.
One of the best and least-known ways to grow your real estate business is by blogging.
By focusing on personal stories, news stories, opinion pieces and reviews you can connect with potential clients and build trust in the community.
Blogging also allows you to hyper-target your local audience by writing about their experiences of local amenities such as grocery stores, parks, restaurants or coffee shops etc., which out-of-state or out-of area buyers looking for a new place will find useful.
Want To Leverage Blogs as a Real Estate Agent to Build the Business You Want? Let Us Show You How! Click a below to Learn More About the Opportunity to Partner with Our Incredible Group That Is Helping Real Estate Agents Around the World Build a Lifestyle They Never Need a Vacation From!