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Buy Real Estate Leads That Do not Suck

Buy Real Estate Leads That Do not Suck

buy real estate leads that don't suck

Did you know that you could buy real estate leads to accelerate your real estate business’s growth? However, agents should be cautious—as we should all know, there’s no such thing as a free lunch. While buying leads can be advantageous for boosting your business, it’s important to watch out for scams and services that may not deliver as promised.

Securing a steady stream of high-quality leads, is a cornerstone of success for agents and brokerages alike. Leads are potential clients who have expressed an interest in buying or selling property, and they are the lifeblood of any real estate transaction. The challenge for today’s real estate professionals lies not in generating a high volume of leads, but in sourcing leads that are likely to convert into actual sales.

To address this challenge, numerous companies have emerged, providing services that allow real estate agents to buy real estate leads. These services cater to the nuanced needs of agents by employing sophisticated algorithms and market analytics to evaluate lead quality. This ensures that real estate agents spend their time and resources effectively, engaging with leads that have a higher probability of resulting in a closed deal.

Brokerages also benefit from the acquisition of vetted leads, as it streamlines their workflow and enhances the efficiency of their agents. With a focus on lead quality over quantity, these services can significantly reduce the time and effort agents invest in prospecting, thereby allowing them more time to nurture relationships and close sales. By leveraging such lead generation services, brokerages can position themselves strategically in the marketplace and drive their sales figures upward.

Why Should You Buy Real Estate Leads?

A bustling real estate office, with agents on the phone and at their desks, surrounded by stacks of paperwork and computer screens displaying property listings

A strategic approach that agents and brokers can utilize is to buy real estate leads to streamline the process of client acquisition. There are several reasons why a real estate professional would choose to invest in this lead generation method.

  • Immediate Access to Prospects: Real estate lead generation companies offer a pool of potential clients who have already expressed interest in buying or selling property. This provides agents with immediate access to leads, bypassing the time-consuming process of organic lead generation.
  • Increased Efficiency: With ready-made leads from sources like Zillow Premier Agent or Market Leader, real estate professionals can concentrate more on nurturing relationships and closing deals rather than prospecting.
  • Customizability and Targeting: Companies such as REDX cater to more specific lead needs, enabling agents to target particular demographics or property types.
  • Predictive Analytics: Platforms like CINC employ predictive analytics to help agents focus on prospects more likely to convert, therefore potentially increasing the return on investment.
  • Market Coverage and Exclusivity: Certain services offer the option to “lock down” ZIP codes, providing agents with exclusive leads, as discussed in resources like The Close.
  • Diverse Lead Sources: ZBuyer and others offer a variety of lead types, from motivated sellers to distressed property owners, broadening the scope for agents.

Purchasing leads, real estate agents can effectively allocate their time towards relationship building and sales activities, leveraging the groundwork already laid by lead generation specialists. It is imperative for agents to conduct due diligence to ensure that the leads they are buying align with their business model and sales strategy.

What Do You Need To Look Out For When You Buy Real Estate Leads?

A person holding a magnifying glass, examining a list of real estate leads. A computer screen in the background displays various properties

When you buy real estate leads, you must exercise due diligence to ensure their investment pays off. This involves being aware of common pitfalls associated with buying leads, such as outdated information and varying levels of lead quality.

Most Leads Have Already Been Followed Up With

Many of the leads that agencies sell have already been contacted by other real estate professionals. This increases the competition, making it harder to stand out. Agents should verify how fresh the leads are before buying them.

A Lot Of Lead Lists Are Already Expired

Leads do not have an indefinite shelf life. Real estate professionals must check the expiration of lead lists, as expired leads are not likely to convert, wasting valuable time and resources.

Not Everyone On A Lead List Wants To Sell Their Home

It’s crucial to understand that not all contacts on a lead list are actual sellers. Some may have been simply considering their options or have changed their minds. Providers like Zurple use predictive analytics to enhance the relevance of leads, potentially increasing conversion rates.

Most Leads Provided By Third Parties Aren’t Well-Qualified

The term “lead” does not necessarily equate to “qualified prospect.” Many third-party leads require further qualification, and agents need to be prepared for this additional step.

Third Parties Have Their Own Agenda

Vendors selling leads often prioritize their revenue targets or other goals. It’s important for agents to discern if these goals align with their needs for targeted and actionable leads. Understanding the vendor’s motivations can help assess the quality and relevance of the leads being offered to those who want to buy real estate leads.

Most Well-Qualified Leads Are Only Offered At A Discount

High-quality, well-qualified leads are a commodity and typically sold at premium prices. Exceptional deals or discounts on such leads should be approached with caution, as they may not be as qualitatively superior as one would expect.

Real estate professionals should be wary of too-good-to-be-true discounts on supposedly quality leads. These offers often don’t stand up to scrutiny and may not provide the targeted prospects agents are seeking.

In their strategies, agents often incorporate tools like Google Ads and social media marketing to attract and verify the quality of their leads, bypassing the uncertainties associated with third-party lead purchases. This hands-on approach can complement to buy real estate leads, enabling agents to build a more robust, reliable pipeline.

The Best Places To Buy Real Estate Leads

A bustling real estate office with agents on the phone, a whiteboard filled with lead information, and a computer screen displaying various lead generation websites

Selecting the right source to buy real estate leads can significantly impact an agent’s success. The following companies are recognized for their specific strengths in lead generation within the real estate industry.

buy real estate leads at BoldLeads

1. BoldLeads

BoldLeads is an ideal choice for new real estate agents or those looking for a more hands-off approach. The platform handles the launch of Google and Facebook ads on your behalf, providing you with exclusive leads. Your main task is to nurture these leads and ultimately close the sale.

Additionally, BoldLeads offers a comprehensive CRM system that automates your follow-up process. This CRM can initiate text, email, or voice campaigns, and it provides insights into which contact methods are most effective in engaging leads.

However, using BoldLeads comes at a cost. Users are required to sign a contract and commit to spending at least $250 per month on ads, in addition to monthly fees. On average, agents using BoldLeads spend around $500 per month.

BoldLeads features a Text Concierge service, which streamlines the lead qualification process. This service provides real-time responses to potential clients, ensuring that no opportunity is missed. For those looking to buy real estate leads, BoldLeads’ investment in lead generation and management is often considered worthwhile, despite the higher price point, due to the quality and convenience it offers.

Buy real estate leads in Offrs.

2. Offrs

For those interested in a more hands-on approach to data analysis, Offrs offers exclusive listing leads that can be a valuable asset. They specialize in providing leads from underutilized sources such as expired listings and for sale by owner properties.

In terms of pricing, Offrs falls in the mid-range among lead generation platforms. They charge $300 per month per zip code, along with a 10-cent fee for each exclusive lead.

However, Offrs may not be as user-friendly as some other platforms. While you can export Smart Data for analysis, there are no built-in third-party integrations available. Additionally, the platform lacks built-in follow-up and CRM tools, which may require additional investment in third-party solutions for comprehensive lead management. For those looking to buy real estate leads, Offrs’ interface and tools may present a learning curve and require additional investment in third-party CRM solutions.

Buy real estate leads at REDX


REDX offers a unique resource for agents seeking seller representation. The platform utilizes public data to provide access to leads that may not be easily found through other means. It compiles lists of FSBO, pre-foreclosure, expired, and geo-based leads, offering agents a diverse range of potential clients.

All leads provided by REDX are screened against the Do Not Call list, ensuring compliance with regulations and minimizing legal risks. These leads are automatically integrated into REDX’s CRM, Vortex, which offers features such as a Power Dialer option and scripts designed to assist agents in navigating challenging interactions with clients.

Pricing for leads on REDX varies from $39.99 to $119.98. While some agents find these leads more challenging to convert due to the nature of the leads, which may not actively be seeking a real estate agent, others see the value in casting a wider net and are willing to invest the time and effort required to sift through and convert these leads.

For those looking to buy real estate leads, REDX can be a valuable resource for accessing a unique pool of potential clients.

Buy real estate leads at CINC


CINC stands out among other platforms by offering an end-to-end lead management solution. Like many platforms, CINC generates exclusive leads through targeted ads on Google and Facebook. However, what sets them apart is their comprehensive approach, which combines lead generation, management, and marketing options all on one platform.

CINC offers a robust CRM system, targeting agent teams with collaborative tools. One of the key features of CINC is its high level of customization. Leads are directed to an IDX website that can be tailored to match your personal style and target market.

Upon receiving leads, CINC automatically initiates drip campaigns and tracks engagement, allowing you to follow up with leads effectively. For those looking to buy real estate leads, CINC’s comprehensive approach and customization options can be highly beneficial. Despite offering the lowest cost per lead, CINC does come with a $1,500 monthly fee, which may offset some of the cost savings for agents.

If you want to buy real estate leads, choose market leader

5. Market Leader

Market Leader is a comprehensive real estate marketing platform designed to help agents generate and manage leads effectively. With its range of tools and features, Market Leader empowers agents to streamline their marketing efforts and grow their businesses.

One of the key features of Market Leader is its lead generation capabilities. The platform offers a variety of lead generation tools, including personalized websites, automated email campaigns, and lead capture forms, to help agents attract and convert leads.

Market Leader also provides agents with valuable insights and analytics to track the performance of their marketing campaigns. Agents can monitor their lead engagement, conversion rates, and other key metrics to optimize their strategies and drive better results.

In addition to its lead generation tools, Market Leader offers a range of CRM features to help agents manage their leads more effectively. The platform provides agents with tools to organize their leads, track their interactions, and nurture them through the sales funnel.

Buy real estate leads at Zillow Premier Agent

6. Zillow Premier Agent

Zillow Premier Agent is a premier advertising program that allows real estate agents to connect with home buyers and sellers who are actively searching for properties on Zillow. As a Premier Agent, you’ll have the opportunity to showcase your listings and expertise to a highly engaged audience, helping you to attract more leads and grow your business.

One of the key benefits of Zillow Premier Agent is its exclusive access to Zillow’s extensive network of users. Premier Agents receive prominent placement on Zillow’s search results and listing pages, increasing visibility and driving more traffic to their listings. Additionally, Premier Agents have access to Zillow’s robust suite of marketing tools, including personalized advertising campaigns and lead management solutions.

Another advantage of Zillow Premier Agent is its ability to target leads based on their preferences and behavior. Premier Agents can customize their advertising campaigns to reach specific demographics and geographic areas, ensuring that they are connecting with the right audience at the right time.

In addition to its advertising and lead generation capabilities, Zillow Premier Agent provides agents with valuable insights and analytics to track the performance of their campaigns. Premier Agents can monitor their lead engagement, listing views, and other key metrics to optimize their marketing strategies and maximize their ROI.

Buy real estate leads at Zurple

7. Zurple

Zurple is a comprehensive real estate marketing platform designed to help agents generate and convert leads. With its advanced technology and personalized approach, Zurple assists agents in identifying and engaging with potential clients effectively.

One of the key features of Zurple is its ability to target leads based on their behavior and preferences. The platform uses artificial intelligence to analyze user interactions and provide agents with insights into each lead’s interests and readiness to buy or sell.

Zurple also offers a range of tools to help agents nurture leads and convert them into clients. These include automated email campaigns, personalized property alerts, and lead scoring to prioritize follow-ups.

In addition to lead generation and conversion tools, Zurple provides agents with valuable analytics and reporting features. Agents can track the performance of their marketing campaigns and gain insights into their lead database to optimize their strategies.

Zurple is a powerful tool for real estate agents looking to streamline their lead generation and conversion processes. Its advanced technology and personalized approach make it a valuable asset for agents looking to grow their business and succeed in today’s competitive real estate market.

Buy real estate leads at Zbuyer

8. Zbuyer

Zbuyer is a real estate lead generation platform that offers a unique approach to connecting buyers and sellers. With Zbuyer, sellers can quickly and easily sell their homes without the hassle of traditional real estate transactions. The platform provides sellers with a cash offer for their home, allowing them to bypass the lengthy process of listing their property on the market.

For buyers, Zbuyer offers a wide selection of properties available for purchase. Whether you’re looking for your dream home or an investment property, Zbuyer’s platform makes it easy to browse listings and connect with sellers. Additionally, Zbuyer provides buyers with access to valuable resources and tools to help them make informed decisions about their purchase.

One of the key features of Zbuyer is its focus on transparency and simplicity. The platform strives to make the real estate process as straightforward as possible for both buyers and sellers. With Zbuyer, you can buy or sell a home with confidence, knowing that you’re getting a fair deal and exceptional service. But the effectiveness of leads can vary and there may be additional marketing efforts required.

Buy real estate leads at Catalyze AI

9. Catalyze AI

Catalyze AI is an innovative real estate technology platform that harnesses the power of artificial intelligence to revolutionize the way agents generate and manage leads. With Catalyze AI, agents can access cutting-edge tools and insights to enhance their marketing efforts and drive business growth.

One of the standout features of Catalyze AI is its advanced lead generation capabilities. The platform uses AI algorithms to analyze market trends, predict buyer behavior, and identify potential leads. This allows agents to target their marketing efforts more effectively and connect with leads who are more likely to convert.

Catalyze AI also offers a range of tools to help agents manage their leads and streamline their workflows. These include automated lead nurturing campaigns, personalized messaging, and real-time analytics to track lead engagement and conversion rates.

Catalyze AI provides agents with valuable insights and recommendations to optimize their marketing strategies in addition to its lead generation and management features, The platform continuously learns from user interactions and market data to provide agents with actionable insights to improve their results.

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