How to Run Facebook Ads For Realtors
As a realtor, you know that Facebook is one of the most powerful tools in your marketing arsenal.
But are you making the most of it?
Facebook ads are different from the other traditional marketing channels that realtors usually use, because they are directed to a specific audience.
There are many ways you can target your campaigns, and this is what makes it very powerful.
The best part? You don’t have to be an ad whiz kid to make this work for you.
Here are seven unique tips for generating real estate leads with Facebook ads that will help you get more leads and sell more homes.
Table of Contents
Unique Tips for Facebook Ads for Realtors
1. Use Facebook ads to target specific audiences
2. Create custom audiences
3. Use lookalike audiences
4. Target by interests
5. Target by demographics
6. Target based on website visits
7. Experiment with Split Tests
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1. Use Facebook Retargeting Ads
The number one thing that will optimize Facebook ads for realtors is retargeting ads.
Facebook has a special kind of ad called “retargeting ads.”
These ads are different from other ads because they are shown to people who have already seen your ads.
Facebook retargeting ads are very effective because they remind people of your brand and can motivate them to take action. Allowing you to stay top of mind.
Real estate is a big transaction and a long-term game. Not everyone who you try to reach or have shown an interest in your services as an agent will be ready to make a decision right then and there. Sometimes people wait weeks, months, or even years before they decide to actually work with a realtor to buy or sell a property.
This makes it super important for you to stay in the front of your audience’s mind so that when they are ready to make a decision, they will think of you first and contact you.
You can target people who have visited your website, or even people who have interacted with your Facebook page.
Retargeting ads are a great way to reach people who are already interested in what you have to offer.
2. Create custom audiences
Creating custom audiences is another great tool of Facebook ads for realtors.
It is often said that Facebook ads are the most powerful marketing tool in a realtor’s arsenal. But how do you make them work for you?
You can’t just post an ad and hope your target audience sees it, because these days people have so many different interests, devices, locations and other things to consider.
Luckily there are some ways to create custom audiences with Facebook Ads – which means that when you advertise on Facebook, you’ll only show your ads to specific groups of people who match what you’re looking for. This makes sure that more of the right people see your ad!
Creating a custom audience takes just a few minutes and doesn’t require any special skills or knowledge about advertising – all it takes is knowing a little bit about your customers.
There are two ways to create a custom audience: by importing a list of email addresses, or by creating a “custom audience pixel” and placing it on your website.
3. Use lookalike audiences
Lookalike audiences are people who are similar to other people that you already know. This can be helpful because you can target these people with Facebook ads, and they might be interested in what you have to offer.
It is a great way to reach people you do not know yet.
Creating a lookalike audience is easy – all you need is a list of email addresses or Facebook IDs of your current customers. Facebook will then find other people who are similar to those people, and you can target them with your ad.
4. Target by interests
Did you know that Facebook ads can be targeted to people who have certain interests?
This can be helpful because it means that realtors can show their ads to people who might be interested in what they have to offer, namely, real estate consulting and services.
For realtors a great way to use this feature is to target people based on the keywords they have used in their Facebook profiles. So, for example, if someone has listed “real estate” as an interest on their Facebook profile, then the realtor can target them with an ad for their services.
Real estate agents can also get creative with their marketing. Since real estate is a topic that many people have an interest in, you can target your ads in a way where you can increase your conversion rate with clients and only target clients who have similar interests as you.
For example, if you love football you can target your ads to people who also like football, making it easier for you to find commonalities with that potential client, which will increase the chance that you actually convert the lead to a client.
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5. Target by demographics
Facebook ads are unique because you are able to target specific demographics of audiences. A feature that you do not have for Google or YouTube ads.
Keep in mind that people who like your page on Facebook will see your posts in their newsfeeds automatically without having to pay for any advertising (although there may be some exceptions). However, if someone doesn’t like or follow your page, then they won’t see anything you post until they interact with one of your posts, which is why Facebook advertising can be so powerful.
When creating your target audience, you can choose to target people based on their location, age, gender, interests, and even the type of device they are using. For example, if you’re a realtor in San Diego, you could target people in San Diego who are between the ages of 25-54, who have an interest in real estate, and are using a desktop computer.
You can also target people who have visited your website or engaged with your content on Facebook. This is a great way to reach people who are already interested in what you do.
6. Target based on website visits
Using Facebook Ads, you can target people based on the websites they visit.
For example, if someone looks at your website and clicks on a certain property you have listed, then you could use a Facebook ad to show that person an ad for your services as a realtor or an ad for that specific listing.
In order to use this feature, you need to have the Facebook pixel and conversion tracking features installed on your website. If you don’t know how to do this, don’t worry – Facebook has a guide that will help you get started.
Using this strategy is a great use of your marketing dollars because instead of marketing to people randomly, you are spending money to target only specific audiences who have shown interest in your services in the past, allowing for a much higher conversion rate for your leads.
7. Experiment with Split Tests
Facebook ad split tests are a way to test different versions of your ad to see which one works better.
This is important for realtors because they can use this information to figure out what kind of ads work best for them and their business.
Split testing can also help you figure out what the best time to run your ads is, what the best audience is for your ads, and even what the best type of ad is.
Experimenting with split tests allows you to gather data from the consumer directly and adjust your advertising strategy accordingly.
For example, if you are a realtor who is targeting people in San Diego, you could test two different ads – one that targets people in San Diego and one that targets people in Los Angeles.
You could also test two different audiences – one that is interested in buying a home and one that is interested in selling a home.
By doing this, you can see which ad is more effective and then focus your efforts on that particular ad.
Bottom Line
Facebook advertising can be a great way to reach new clients for realtors. However, it’s important to know how to use the features correctly in order to get the most out of your advertising dollars.
The bottom line is that Facebook advertising can be a powerful tool for realtors only if it’s used correctly. Experiment with different ads, audiences, and split tests to see what works best for you and your business. As always, keep track of your results so you can continue to improve your advertising strategy.
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