Google Maps for real estate agents: How to use Google maps as a real estate agent
Google Maps is one of the most powerful real estate tools available to agents. It can help you find new leads, connect with past clients, and more.
Google Maps, if used correctly, can be one of the most powerful lead generation tools in a real estate agent’s arsenal.
So the question arises: How do Real Estate Agents use Google Maps to Generate Leads?
Here are 3 advanced tips for using Google Maps for real estate agents.
Table of Contents
3 Advanced Tips for Using Google Maps for Real Estate Agents: How to Use Google Maps as a Real Estate Agent
1. Use the Google My Business app to check in at your past clients’ businesses
2. Create Local Content to Rank on Google
3. Use Google Maps API on Your Site
Do you want to generate client leads on Google and bring clients to you without cold calling or paying for ads? Click Below to Access a FREE Training on how to use Google Maps effectively for your business. So what are you waiting for? Sign up today and start driving more leads through your door!
1. Use the Google My Business app to check-in at your Events
The first of many ways to use google maps for real estate agents is to treat your Google my Business page and account as a local social media tool.
One way to do this is to use the Google My Business app to check in at events.
When you check-in at an event, not only will your friends and followers on Google+ see it, but your business will also show up on the event’s page on Google Maps. This is a great way to get more visibility for your business.
To check-in at an event, open the Google My Business app and click on the ‘Events’ tab. From there, you can search for and select the event that you’re attending. Once you’ve selected the event, just click on the ‘check-in’ button and you’re good to go!
Since real estate is an extremely local business, you can use check-ins to show your clients what you are up to.
For example, if you are going out to a nice restaurant in your area, you can check in to that restaurant and even go a step further and promote it or give it a review so that you can shed more insight into what it’s like to live in your neighborhood, town, city, zip code for any potential clients looking to move there.
Using check-ins for local events is a great way for real estate agents to highlight and collaborate with their local communities.
2. Create Local Content to Show Up on Google Search
One of the most important ways of using Google Maps for real estate agents is to actually show up on Google searches through Google Maps.
Real estate is a local business.
Real estate agents can’t serve clients from other states and can only draw from their own local market.
It is also important to understand that most real estate buyers and sellers will look for real estate information or even directly look for a real estate agent by searching on Google for real estate agents near them.
Because of Google’s location tracking services, when someone searches for “real estate agents” on Google, the results will be dominated by local content/websites/business listings.
In fact, one of the first results that you will see when you search for “real estate agents” is the first 3 Google Maps listings in or around your area.
One of the best things about using Google Maps for real estate agents is that it gives your website a boost in local search engine results.
According to Google, “local content is king“. This means that if you have a website that is full of local content, you are more likely to rank higher on Google searches from local clients.
One way to add local content to your website is by adding your office location, website, and phone number to your Google Maps listing.
When you do this, it will automatically be added to your website’s Google+ page, and it will also show up in search engine results.
This is a great way to make it easy for potential clients to contact you, and it also helps to legitimize your business in the eyes of potential clients.
Claim your listings on Google Maps
When you are a real estate agent, you want to make it easy for people to find your service.
One way to do this is by claiming your business listing on Google Maps.
When you claim your business listing, you are given the opportunity to verify your account. This means that you have to provide Google with some proof that you are, in fact, the owner of the business.
There are a few different ways that you can verify your account, and the most common way is by giving Google an address to which you have access to and receiving a physical confirmation that Google will mail to that address.
Once you’ve verified your account, you will be able to add more information about your business, such as your website, hours of operation, and contact information.
You will also have access to Google’s free online tools, such as Google Analytics and Google Webmaster Tools.
Add Photos and Videos to Your Maps Listing
When you’re a real estate agent, it’s important to show potential clients what you’re capable of.
One way to do this is by adding photos and videos to your Maps listing.
Google allows you to add up to 10 photos and 5 videos to your Maps listing.
When you add photos and videos, you are able to build trust with your potential clients by either introducing yourself through an intro video, adding credibility by having a client review/testimonial video, or by showing pictures of the houses that you have sold.
It also makes you look more professional, and it can help to generate leads from potential clients.
Do you want to generate client leads on Google and bring clients to you without cold calling or paying for ads? Click Below to Access a FREE Training on how to use Google Maps effectively for your business. So what are you waiting for? Sign up today and start driving more leads through your door!
3. Use Google Maps API on Your Site
The final to use Google Maps for real estate agents is to integrate a Google Maps API on your website.
If you don’t currently employ a Google Maps API on your website then you are missing one of the biggest and most effective ways to use google maps for real estate agents.
The Google Maps API is a computer program that helps you show maps on your website. It makes it easy for people to find your website if they are looking for a map of where you are located.
When you use the Google Maps API on your website, it makes it easy for people to browse and search listings based on location rather than just lists and filters.
One of the key aspects of a great real estate website is to provide your potential clients with an easy-to-navigate search platform so that they are able to find homes that are for sale in areas that they want to live in.
This way, you are able to attract more clients to your website and you are able to retain their attention for enough time that you can then capture their information and turn them into a lead.
Most real estate website providers will have built-in Google Maps API, but if you currently use your own website that you created yourself or do not have this feature, it is important that you take advantage of this tool to generate more leads.
Take Advantage of This Powerful Tool and Generate Leads Using Google Maps!
If you’re a real estate agent, it’s more important than ever to make sure you’re taking advantage of Google Maps in your business. With the right strategy in place, you can ensure that your business is one of the first results people see when they search for real estate agents in their area!
Do you want to generate client leads on Google and bring clients to you without cold calling or paying for ads? Click Below to Access a FREE Training on how to use Google Maps effectively for your business. So what are you waiting for? Sign up today and start driving more leads through your door!