9 ways to optimize Google my business for realtors.
I want to blow your mind.
Do you know what the single most effective tool for real estate agents to generate more leads is?
Google My Business (GMB).
As a real estate agent, it’s important to have an online presence with your own website and social media pages. But the search engine that is most people’s first stop when they start looking for a property or an agent to work with or anything else for that matter, is Google.
As such, Google is an essential tool in generating leads and/or referrals.
For most real estate agents, simply setting up a Google My Business page is the extent to which they use Google to generate real estate leads.
But what if I told you that with a few simple strategies, you can be the go-to realtor in your local market when it comes to online searches.
You see, Google favors Google My Business pages when it comes to the search results in Google’s search engines. Couple that with Google’s love for local content, real estate agents who optimize their GMB pages are more than likely to show up at the top of Google’s search engine when a potential buyer or seller client is searching for a real estate agent in your area.
If used correctly, Google My Business can literally be the single most powerful, effective, and cost-efficient lead generation tool for real estate agents to start conversations with ready-to-buy or ready-to-sell clients.
However, there are certain things you need to do in order to make sure your Google My Business page is optimized for lead generation.
Table of Contents
Here are 9 tips on how to optimize Google My Business for realtors:
1. Make sure your GMB page is up-to-date and accurate
2. Add photos and videos
3. Include your contact information
4. Verify your business location
5. Use the ‘Google Posts’ feature
6. SEO optimize your business description
7. Connect your website
8. Claim or create a listing for your business on Google Maps
9. Respond to reviews
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Google My Business page!
1. Make sure your GMB page is up-to-date and accurate
The first step to optimizing a Google My Business for realtors is to make sure that all the information on it is accurate and up-to-date. This includes your contact information, business hours, and location.
Google loves to feature business pages that are accurate and have up-to-date information. It shows that you are a reliable source of information for potential clients.
Before you dive into any advanced strategies with your Google my business page, make sure your page is up-to-date and accurate.
2. Add photos and videos
If you want to show up as one of the top results for real estate agent Google searches in your areas then you need to have visual content in your Google My Business for realtors.
People think in images and like to see what they are getting into before they make a decision. Adding high-quality photos and videos to your Google My Business page is a great way to give potential clients a better idea of what it is like to work with you.
Make sure to add photos of your office, team, properties you have sold or listings, as well as videos of home tours or you giving advice or tips on buying or selling a home.
Photos and videos are a great way to add visual content to your Google my business page for realtors. They can help to humanize your page and give potential clients a better idea of what it is like to work with you.
Google loves pages that have lots of photos and videos, so make sure you add as much content as possible.
3. Include your contact information
Your Google My Business page should include your contact information such as your name, phone number, email address, website URL, and mailing address.
Make sure you include all of your contact information on your GMB page.
This way, potential clients can easily get in touch with you to inquire about your services.
When a potential buyer or seller client finds your Google my Business page, they are more than likely a client who is either ready to buy or sell or someone who is actively looking for a real estate agent.
This means that they are looking to get in contact with an agent immediately. That is why a working phone number and accessible contact information is so important to have on a Google My Business for realtors.
Google will also use this information to create a Knowledge Panel for your business in the search engine results pages (SERPs).
This will help your page in the search engine rankings, and because Google only shows the top 3 GMB pages for certain local keyword searches, you must make sure that you are on top of your game and have your contact information, verified address, and correct business name to edge out your competitors.
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Google My Business page!
4. Verify your business location
Naming and then verifying your business location is probably the single most important thing you can do to optimize Google my business for realtors.
Google wants to make sure that your business is legitimate, and one of the best ways to show this is by verifying your business location. You can do this by either mailing in a postcard or by entering a verification code that Google mails to the address you have claimed as your business address.
Once you have verified your business, you will be able to see your business appear on Google Maps and in the Google search engine results pages (SERPs).
This is a vital step to optimizing Google My Business for realtors because being able to see your page and ranking results on Google for certain keywords will help you determine if you need to make any changes to improve your visibility.
5. Use the ‘Google Posts’ feature
The ‘Google Posts’ feature is a great way to add fresh content to your Google My Business for realtors.
You can use it to announce new listings, blog posts, events, or just to let potential clients know what you are up to.
Google will show your most recent post at the top of your Google My Business page, so make sure to use this feature consistently to keep your page fresh and updated.
You can also use Google Posts to embed images, videos, and even forms such as contact forms.
Google Posts is a great way to keep your customers updated on what is going on with your business and it can also help to generate leads by optimizing your real estate agent Google My Business page.
You can create a Google Post by logging into your Google My Business account and clicking on the “Posts” tab.
From there, you will be able to create a new post and share it with your customers.
Make sure to use attractive images and headlines in order to capture your customer’s attention.
In order to make the most out of this feature, you should try to create a post at least once a week. If you really want to optimize this strategy, you should be posting once a day.
Remember that you do not have to create any new content for Google. You can simply repost any content that you are already creating on your social media, website, or blog.
6. SEO optimize your business description
Another way to add content to your Google my business for realtors is by adding a business description.
This is a great place to add a little bit of keyword optimization to help your business rank higher in the search engine results pages (SERPs).
Your business description should be around 200-300 words and it should be used to describe your business in detail.
You can include information such as what services you offer, what areas you serve, what makes you unique, and any other information that you think potential clients would want to know.
You also need to use this space to insert some of the most searched keywords relating to real estate and real estate agents in your local market.
When you include these keywords and keyword phrases in your business description, your page will automatically rank higher than the pages that do not have those phrases in their business description when a potential client searches Google for that particular phrase.
Yes, it is that simple.
If you want your Google My Business page to be one of the first pages to show up when a client Googles the phrase “best real estate agent in (city)” then you need to have the phrase “best real estate in (city)” somewhere in your Google My Business page.
Another important tip when it comes to optimizing business descriptions on Google my business for realtors: make sure that your business description is well written and error-free because Google will use it to generate the Knowledge Panel for your business.
7. Connect your website
A great way to optimize your Google My Business for realtors is by connecting a website with keyword-rich, SEO-optimized content to it.
When you connect your website to your GMB page, Google will take into consideration the quality of your website’s content when ranking your GMB page in the search engine results pages (SERPs).
If you have a website that is full of high-quality, keyword-rich content, then Google will rank your GMB page higher than the pages that do not have a website connected to them.
This is because Google wants to provide its users with the best possible search results and they know that a website with high-quality content is more likely to provide them with what they are looking for.
In order to connect your website to your GMB page, you simply need to log into your GMB account and click on the “Links” tab.
From there, you will be able to add a website and choose the type of website that you want to add.
You can choose from a Local Business Website, a National Website, or an International Website.
Once you have added your website, make sure to add some of the most searched keywords relating to real estate and real estate agents in your local market to the website’s title tags and meta descriptions.
This will help your website rank higher in the search engine results pages when potential clients search for those keywords.
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Google My Business page!
8. Claim or create a listing for your business on Google Maps
One of the most common mistakes that real estate agents make when it comes to setting up their Google My Business is forgetting or refusing to claim their business listing.
If you are a real estate agent, then you need to claim or create a listing for your business on Google Maps.
When you create or claim a listing for your business on Google Maps, you are giving Google the permission to use your business information in order to populate the Knowledge Panel for your business.
The Knowledge Panel is the box that appears at the top of the search engine results pages (SERPs) and it contains information about your business such as your name, address, phone number, website, and hours of operation.
Because Google essentially only shows local business listings for certain search results, if your page is not connected to Google Maps, your Google My Business page will not show up in the Google search engine.
In order to create or claim a listing for your business on Google Maps, you need to log into your GMB account and click on the “Info” tab.
From there, you will be able to add or edit your business information.
Again, make sure that all of your business information is accurate and up-to-date.
9. Leverage ratings and reviews
Although this should not be the main way to use google my business for real estate agents, getting reviews on your google my business page is still a vital piece of using google my business for realtors.
As a real estate agent, it is important to get reviews and ratings from your clients on Google My Business.
When you have reviews and ratings, it helps to legitimize your business in the eyes of potential clients through social proof and it can also help to attract new leads.
A client who is looking to work with a real estate agent is most likely going to want to know how the experience is from the reviews of past clients that you have worked with.
As a real estate consultant, your job is very personal and relationship-based, you are not simply selling a product.
There is a reason why many agents claim that the majority of their business comes from referrals.
Having great reviews on your Google My Business Page is like having tons of great referrals that are constantly referring you to potential clients online.
In order to get reviews and ratings, you need to make sure you are actually asking your clients for feedback after each transaction is completed.
You could also incentivize reviews by giving a discount or special offer to clients that leave a review.
Optimize Your Real Estate Agent Google My Business Page and Bring Qualified Leads to You!
As a real estate agent, you need to be doing everything in your power to make sure that your Google My Business page is optimized for lead generation.
By following the tips outlined in this article, you will be well on your way to generating leads through your GMB page, leveraging the single most powerful online search engine in the world.
Remember, the goal is to get potential clients to find your GMB listing when they are searching for a real estate agent in your local market on Google.
If you can do that, then you are well on your way to massive success!
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Google My Business page!