If you’re a realtor, then you know that having a great website is essential to your business. A well-designed website can help you attract more clients, and showcase your work in the best light possible.
In this article, we’ll take a look at 15 essential aspects of a great real estate agent website. We’ll also provide tips on how to create a real estate website that looks great, and is easy for potential clients to use.
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Table of Contents
The 15 Essential Aspects of a Great Real Estate Agent Website
1. Have a clear and concise design
2. Use high-quality images
3. Have a Clear Purpose/Call to Action Step
4. Include video content
5. Use social media integrations
6. Make it mobile-friendly
7. Showcase customer reviews and testimonials
8. Offer free resources and tools for clients
9. Make it easy to contact you
10. Use an SSL certificate
11. Optimize your website for search engines
12. Integrate with IDX/MLS
13. Integrate with Google Maps
14. Automatically Connect Your Real Estate Agent Website to a CRM system
15. Link your website to your Google My Business Page
1. Have a clear and concise design
A great real estate agent website needs to have a clear and concise design.
The colors should be muted and easy on the eyes, and the layout should be easy to navigate. Above all, the site should be designed with the user in mind.
Too often, real estate agents create sites that are overloaded with information and difficult to use. A successful real estate agent website will be focused on providing a good user experience, with clear and easy-to-use navigation and a streamlined design.
By keeping the user in mind, real estate agents can create websites that are both effective and successful.
2. Use high-quality images
A real estate agent’s website should be a reflection of the professionalism and quality of their services. One of the best ways to achieve this is to use high-quality images.
Images that are well-lit, in focus, and show off the features of a property will help to create a positive impression of the agent and their listings.
In addition, using high-quality images will give the website a more polished and reliable look, which can further instill confidence in potential clients.
While it may take some extra time and effort to source high-quality images, the results will be worth it for any real estate agent looking to create a great website.
3. Have a Clear Purpose/Call to Action Step
A real estate agent website should have a clear purpose or call to action. This helps visitors to know what they should do when they land on your site.
For example, you might want them to sign up for your newsletter, contact you for more information, or schedule a consultation.
Whatever your goal is, be sure to make it clear on your website.
Having a clear purpose will help to ensure that your visitors take the action that you want them to.
Remember, you will not get someone to take action unless you clearly ask for them to do so!
4. Include video content
When it comes to great real estate agent websites, there are a few key elements that can separate a site that generates you leads from one that only generates visitors. One of the most important things to include on your real estate website if you want to generate leads is video content.
Potential clients want to see who they will be working with and get a sense of the agent’s personality. Video is the best way to convey this information.
In addition, video content can help an agent to stand out from the competition.
With so many real estate agents out there, it can be hard to differentiate one from another. But if an agent has a well-produced video on their website, it will definitely leave a lasting impression.
A real estate agent’s success is determined by the conversations they generate. And video is the best way for an agent to start conversations with every single person that comes across their website.
So if you’re looking to create a great real estate agent website that generates leads, be sure to include some engaging video content.
5. Use social media integrations
A real estate agent website is a great platform to connect with potential clients and showcase your listings. However, in order to be truly effective, a real estate agent website must be well-designed and user-friendly in a way that can help you gain the most exposure.
Additionally, it should offer social media integrations to allow users to easily share listings and connect with the real estate agent.
By offering these features, a real estate agent website can maximize its reach and exposure to attract more leads on different platforms.
6. Make it mobile-friendly
When potential clients are looking for a real estate agent, they will often go online to research different options. In order to capture their attention, it is essential to have a website that is both informative and user-friendly.
One of the most important aspects of an effective real estate agent website is that it is mobile-friendly.
More and more people are using their phones and tablets to access the internet, so it is important to make sure that your website can be easily viewed on a variety of devices.
In 2020, over 60% of all website visitors were mobile users. It is absolutely essential for a real estate agent website to not only be mobile-friendly but even mobile-oriented to provide mobile device users a polished user experience.
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7. Showcase customer reviews and testimonials
A real estate agent website should do more than just list properties for sale. In order to stand out from the competition, it is important to showcase customer reviews and testimonials.
By featuring positive reviews from past clients, you can demonstrate your commitment to customer satisfaction through social proof. This, in turn, will build trust and confidence with potential buyers and sellers.
In addition, featuring testimonials from satisfied customers can be an excellent way to generate leads. When potential clients see that you have a track record of success, they will be more likely to reach out and schedule a consultation.
Ultimately, customer reviews and testimonials are essential for any real estate agent who wants to build a successful website.
8. Offer free resources and tools for clients
A real estate agent website should offer free resources and tools for clients. By offering these resources, agents can show their expertise and build trust with potential clients.
Additionally, free resources and tools can help clients with their real estate search, making it more likely that they will use the agent’s services.
Finally, offering free resources and tools gives people a reason to visit your real estate website by providing them with value, which can attract more visitors. All of these factors make free resources and tools an essential part of a great real estate agent website.
9. Make it easy to contact you
One of the worst things that we see when it comes to the biggest mistakes agents make on their websites is that there is no way for a potential client to contact them.
There are many beautifully designed real estate websites with quality content on the internet that attracts tons of visitors but generates close to no leads because there is no way for a client to actually start a conversation or dialogue with the agent.
As a real estate agent, one of the most important things you can do is to make it easy for potential clients to get in touch with you.
Your website should have your contact information prominently displayed, and it should be easy to fill out a contact form or to click to call you.
You should also consider adding a live chat feature to your website so that visitors can get their questions answered in real-time.
By making it easy for people to get in touch with you, you’ll be more likely to convert website visitors into leads.
10. Use an SSL certificate
In order to be a successful real estate agent, it is essential to have a great website. In today’s digital age, potential clients will often look online before they ever contact an agent.
As such, it is important to make sure that your website is up to date and easy to use. One way to do this is to make sure that you have an SSL certificate.
This will help to ensure that your website is secure and that sensitive information is protected.
As a result, an SSL certificate can be a valuable asset for any real estate agent website.
11. Optimize your website for search engines
A real estate agent website is useless if clients can’t get to it. That is why it is essential to make sure that your website is optimized for search engines.
This means creating a good dose of quality content using the right keywords and making sure that your site is easy to navigate.
One way to ensure that your website can be optimized for search engines such as Google is to write relevant, keyword-rich blog posts. This will help your on-page SEO when Google crawls your website to determine its rank.
Another great way to improve your search engine optimization is to have other relevant websites link back to your site. This improves your off-page SEO.
By taking the time to optimize your real estate agent website for search engines, you will be sure to attract more clients and close more deals.
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12. Integrate with IDX/MLS
A real estate agent website needs to be integrated with IDX/MLS in order to be truly effective. Doing so allows potential clients to search for homes directly on your site, instead of being directed to a third-party site.
This increases the chances that they will find your contact information and reach out to you about listing their home or finding their dream home.
In addition, being integrated with IDX/MLS gives your website a more professional appearance, which can inspire trust in potential clients. If you’re serious about being a successful real estate agent, then integrating with IDX/MLS is essential.
13. Integrate with Google Maps
A real estate agent website should be easy to use and navigate. One way to make a real estate agent website more user-friendly is to integrate it with Google Maps.
This way, potential clients can quickly and easily find your listings in their desired location.
Additionally, Google Maps integration can help to ensure that your website appears higher in search engine results pages.
As a result, integrating with Google Maps can help you to attract more clients and grow your business.
14. Automatically Connect Your Real Estate Agent Website to a CRM system
A real estate agent website is a great way to connect with potential clients and generate leads.
However, one of the most important features of a real estate agent website is the ability to automatically connect to a CRM system.
A CRM system helps you keep track of your leads and clients, and allows you to automate your follow-ups. This means that you can focus on selling homes, instead of wasting time on administrative tasks.
In addition, a CRM system can help you generate referral business by keeping track of your past clients and their networks.
15. Link your website to your Google My Business Page
As we mentioned earlier, a real estate website is useless if clients are not able to find it online.
One of the most important things to include on your website is a link to your Google My Business page. This will ensure that potential clients can find your contact information and reviews easily.
Furthermore, linking your website to your Google My Business page will help you to improve your search engine ranking and visibility.
Because local content is “king” to Google, whenever a potential client in your area searches for real estate related keywords such as “real estate agents”, Google will automatically tap into their location services and show relevant results from Real Estate Agent Google My Business Listings on Google Maps as the top-ranked results.
If you have quality, local keyword-specific content on your website, then connecting your site to a complete Google My Business page will help your website and information show up as one of the top results on Google when a user looks for a realtor in your area.
Do You Want to Turn Your Agent Website Into a Lead Generation Machine? Click Below to Access FREE Training on Creating Search Engine Optimized High-Ranking Real Estate Agent Websites to Generate Leads for FREE!
BONUS SECTION: Use Tracking Pixels
One of the most important keys to optimizing your real estate agent website for lead generation is the use of tracking pixels for retargeting.
Tracking pixels allow you to keep track of visitors to your site and then show them targeted ads as they browse the web. This is an extremely effective way to keep your brand in front of potential clients and ultimately generate more leads.
Turn Your Realtor Website Into a Real Estate Lead Generation Machine!
By following these simple tips, you can create a real estate agent website that is sure to attract more clients and help you grow your business. Learn more of this at Agent Wealth Hustle
If you’re ready to take your real estate business to the next level, click below to get FREE SEO lead generation training on creating quality, keyword-rich content on your website to dominate search engines!