How to Generate Real Estate Leads on Google
If you think that the world of real estate is a tough field to break into, then think again. In today’s digital age, there are so many ways for an aspiring agent to find success in this competitive industry. And Google may be your most powerful tool yet! That’s right: with just a few clicks and some basic know-how, you can use Google search to generate leads that will make all the difference in your business.
That sounds like a pretty good deal – but how do I start?
In this article, we go over 11 surprising things you can do with Google to instantly generate leads and boost your sales and show you how to use google for realtors.
Ready? Here we go!
Table of Contents
How to Generate Real Estate Leads on Google: 11 Surprising Things You Can Do With Google to Generate leads
1. Use Google to research your market
2. Use Google AdWords for lead generation
3. Optimize your website for SEO
4. Try out Google Alerts for real-time updates on your market
5. Use Google Maps for business listings
6. Connect with potential clients on YouTube
7. Use Google Trends to stay ahead of the curve
8. Get insights into customer behavior with Google Analytics
9. Take advantage of free resources from Google Drive
10. Utilize Gmail to cultivate leads
11. Experiment with Google Forms for lead capture
If you’re interested in learning more about how you can use Google to dominate your competition and grow your real estate business, click the button below to Access a FREE Training on Organic SEO Strategies for Real Estate Agents!
1. Use Google to research your market
This is important because if you don’t understand what people are looking for, you won’t be able to serve them.
If you don’t know what aspects of a home or neighborhood are appealing, then how can you market to that audience?
That’s why it’s absolutely crucial that real estate agents invest time into researching their market and learning about geographical and demographic factors that influence demand.
You can start by typing a keyword into a Google search bar and then clicking on the “search tools” button at the top of your results page. There, you will be able to see how many searches have been performed over a specific time interval for your keyword – which is going to help you understand how many people are interested in the topic.
2. Use Google AdWords for lead generation
According to a recent survey, there are more than 1 billion websites on the internet that have been created by marketers and business owners just like you – which means that competition is fierce!
That’s why it’s important to drive traffic to your website in a way that is going to make an impact.
To do this, you will need to optimize your site for search engines and place ads on Google’s AdWords platform. This is how it works: when people enter keywords into the search bar, your ad will appear above or next to their search results.
By running these kinds of ads, you are going to attract new clients who want exactly what it is that you’re offering.
Also, the beauty of AdWords is that you have total control over your budget – so if you don’t see any interest in a particular ad or campaign then you can just turn it off.
When you’re targeting your keywords for Google AdWords, it’s important to remember to target them geographically as well.
This means that you can specify which areas you would like your ad to appear in, and people who are searching for those keywords in that area will see your ad.
For example, if you’re a real estate agent in San Francisco, then you would want to target keywords like “San Francisco homes for sale” and “houses for sale in San Francisco.”
This way, you’re not wasting any money on ads that will be shown to people outside of your market whom you can’t serve!
3. Optimize your website for SEO
Now, this is a bit of an advanced strategy, but it’s 100% worth learning about and incorporating into your real estate marketing plan!
SEO stands for Search Engine Optimization – and it’s all about making sure that Google understands what your content is all about.
That way, when people type in a search for keywords related to your business or industry, you can show up on the first page of their results instead of being left out in the cold.
This is a valuable tool for realtors because it allows you to reach potential clients who are already interested in what you have to offer.
The easiest way to optimize your website for SEO is to hire an expert who knows what they are talking about – but if this isn’t an option for you, then you can do it yourself.
Just check out free resources like Moz which provides easy-to-implement SEO tips and tricks.
Once your website is properly optimized, you will start to see an influx of traffic and leads from potential clients all over the world, that is why it is important for realtors to either only focus on keywords that are targeted in your area or refer leads from other places in the world to other realtors.
If you’re interested in learning more about how you can use Google to dominate your competition and grow your real estate business, click the button below to Access a FREE Training on Organic SEO Strategies for Real Estate Agents!
4. Try out Google Alerts for real-time updates on your market
If you really want to know what people are interested in at any given time, then you’re going to need to stay on top of what is happening in your industry.
That is why the right information at the right time can make all the difference between success and failure!
Google Alerts is a tool that allows you to get automatic updates sent straight to your inbox when there are new search results for keywords related to your business.
So if you’re a real estate agent, Google Alerts can let you know when people are searching for new homes on the market or looking to sell their own home.
By using this tool, you can stay updated on what is happening in your area of expertise so that you don’t miss a beat.
So, for example, if a realtor in California wants to know when someone in the area is looking for a home with a pool, they can make sure they respond immediately and exceed their needs.
5. Use Google Maps for Business Listings: Google My Business for Realtors
Realtors can use Google Maps to get leads for their business. They can do this by creating a Google My Business page and making sure that their information is correct and up-to-date.
They can also add photos of their listings, as well as videos and reviews. This will help potential clients to learn more about their business and what they have to offer.
They can also add links to their website and other social media accounts, making it easier for clients to get in touch with them.
For realtors, using google my business is the best use of their time if they want to pursue the SEO strategy because you are able to write highly location focused content that will help your business page rank within the top 3 featured pages on google maps when someone searches for particular keywords in that area.
Google loves hyper-local content, so as a realtor, you should always focus your SEO strategy on a very local area to optimize your time and reach.
If you’re interested in learning more about how you can use Google to dominate your competition and grow your real estate business, click the button below to Access a FREE Training on Organic SEO Strategies for Real Estate Agents!
6. Connect with potential clients on YouTube
Google owns YouTube.
YouTube is the second most popular search engine in the world, so by creating videos about yourself, or your listings as a realtor, you can reach a large number of potential clients through video marekting.
By using YouTube you are able to update your current clients on any new listings through a video, also you can create a youtube channel for your business and add videos to it.
This is another great way of getting potential real estate leads from people searching on Google.
In order to use YouTube marketing as a realtor, or broker for that matter, they must be able to create a YouTube account and add videos to it.
You can also add links to your website and other social media accounts in the description of your videos, making it easier for clients to get in touch with you. You can also add photos of your listings, as well as videos and reviews. This will help potential clients to learn more about your business and what you have to offer.
One of the best things about using video as a realtor is that you can build trust with potential clients.
By creating videos about yourself and your listings, you can show potential clients that you are knowledgeable and trustworthy through your communication skills and body language.
You can also use videos to answer questions that potential clients may have about your business or your listings.
This can help to establish a relationship of trust with potential clients, which can lead to more business in the future.
7. Use Google Trends to stay ahead of the curve
Google Trends is a tool that realtors can use to stay ahead of the curve in their industry.
By using Google Trends, realtors can see what topics are being searched for the most, and what keywords people are using to find information about real estate.
This information can help realtors to create content that is relevant and topical, which can help to attract potential clients to their website or social media accounts.
Additionally, by tracking the popularity of certain keywords over time, realtors can get an idea of what topics are gaining in popularity, and adjust their marketing strategy accordingly.
Google Trends can also help realtors to see which of their competitors are getting the most attention online, so that they can adjust their strategy accordingly.
For realtors, it’s important to be ahead of the curve when it comes to marketing in order to remain relevant and competitive within the market.
By using tools like Google trends, you will be able to track keywords related to your industry and see where interest is beginning to rise or decline.
8. Get insights into customer behavior with Google Analytics
A lot of people are using Google analytics to see what customers are doing on their website.
Google Analytics is a free tool that allows you to find out how many visitors are coming to your site, which pages they’re going to, and what they do while they’re there. This information can help you make adjustments in order to improve the customer experience on your website or blog.
You can also use Google analytics for other marketing purposes such as tracking the success of social media posts or ads that you create for search engine optimization (SEO).
If someone clicks on one of your ads from Facebook, google analytics will tell you not only if the ad was clicked but where it came from and how long they stayed on your page.
This information is extremely helpful because you will know which ads are more successful and can make adjustments accordingly.
9. Use Advanced Search operators for even more focused leads
One lesser-known way realtors can generate leads on Google is by using advanced operators when you search for information related to your field or niche.
This allows you to get results from a very specific group of people who are interested in the same topics as you, which means they may be your ideal customer!
For example, if you were a realtor interested in luxury homes for sale, you could search “Luxury Homes For Sale” and Google will return results from across the web.
However, if you add &as_qdr=m6 to the end of your search query, Google will only return results from a specific time frame, such as the past six months.
In addition, you could search “luxury homes for sale” +as_qdr=m6 to narrow the results even further and only get listings from a specific geographic location.
Google also has a number of other operators that can be used in order to refine results, such as &filter=0 which can be used to exclude a specific type of listing from your search results.
You can also search for listings with &lr=lang_en at the end of your query, in order to get listings that are only available in English.
By using this technique, you will be able to get results from a very specific group of people, which can help you to generate more leads.
Learn more about advanced searched operators on Google here
10. Utilize Gmail to cultivate leads
Gmail is a great way to use Google for realtors to use to cultivate leads for their business.
You can use Gmail to create customized email lists of potential clients, and you can also use it to track the success of your marketing campaigns.
In addition, you can use Gmail to keep in touch with current clients and stay top of mind.
Here are a few ways that you can use Gmail to cultivate leads for your business:
1. Create Customized Email Lists: You can create a list of potential clients by using the “Groups” feature in Gmail. This allows you to gather together people who have expressed an interest in buying or selling a home, or who live in a certain area. For example, you could create a group called “Seattle Area Real Estate Buyers” or an email list of people who have subscribed to your blog.
2. Track the Success of Your Marketing Campaigns: You can also use Gmail’s “Search” tool in order to track emails and send out follow-up messages based on information you find.
For example, if you came across an email list while searching for clients in a certain area, you could flag it and follow up with them later by creating a new email or using Gmail’s “Canned Responses.”
3. Stay Top of Mind with Current Clients: If you’ve worked with someone who has given you permission to contact them in the future, you can use Gmail’s “Canned Responses” tool to select a pre-written message and send it to that person.
This allows you to stay top of mind with your clients, even if you’re not actively working with them right now.
For example, perhaps one of your clients has asked you to keep in touch with other listings that come on the market within their desired range.
You can take the information you find, and use Gmail’s “Canned Responses” tool to select a pre-written message that states something like, “I know it’s been awhile since I’ve sent this out to you, but I found another listing that might interest you.
Please let me know if it’s something you’re interested in.”
By utilizing Gmail for your real estate marketing, you can stay top of mind with your current clients and find new people to work with at the same time.
11. Experiment with Google Forms for lead capture
Google Forms is a great way to use google for realtors to gather information from potential leads.
For example, if you want to send out a lead generation form at the end of an open house, you can create a simple form using Google Docs.
You can also use Google Forms to gather information from anyone who has expressed interest in your business.
This is particularly helpful for real estate agents that are looking into investing in pre-qualification leads, as they can keep track of everyone that has shown interest in buying or selling a home.
Once you’ve created your form, you can embed it on your website for others to fill out independently.
You can also use Google Forms to collect email addresses and contact information from clients who have given you permission to contact them in the future.
Overall, Google Forms is a great way to collect new leads so that you can stay top of mind with current clients.
Implement all of the tips and tricks above to dominate your competition!
If you’re not actively and intentionally using Google as a real estate agent, you’re missing out on one of the most powerful lead generation tools in the world.
With its many features and capabilities, you can harness the power of Google to find new leads, connect with potential clients, and grow your business.
Don’t wait – take control of your career today and use Google to get ahead!
If you’re interested in learning more about how you can use Google to dominate your competition and grow your real estate business, click the button below to learn how you can partner with our group and get free Google, YouTube, and SEO training!