Do you want to learn how to get more real estate listings as a real estate agent?
If you’re a real estate agent, then you know that the more listings you have, the more money you make.
As a real estate agent, getting listings is the key to success. Listings provide agents with the opportunity to run a sustainable and scalable business that can generate more revenue and give the agent more time in their day.
Listings are the lifeblood of any real estate business.
In today’s market, there is an abundance of buyers but a limited number of homes for sale. This means that buyers are often willing to pay top dollar for properties that are accurately priced and well-marketed. As a result, being primarily a listing agent can be a very lucrative endeavor for real estate agents today.
Are you looking for ways to get more real estate listings?
In this blog post, we will discuss 16 tips that will help you get more real estate listings!
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Why are Listings Important for Realtors?
As a real estate agent, you have probably heard of the phrase “List to Last”.
Focusing on getting real estate listings is the first step for a real estate agent to step into the shoes of an actual business owner instead of a self-employed contractor.
You see, most agents who primarily work with buyers are constantly bogged down by the amount of time that they are spending prospecting for new leads, filtering those leads, driving buyer’s around, showing homes, and putting in offers.
These are all tasks that are extremely time-consuming and low-leverage (meaning you can only do them by yourself and one at a time) even though they are income-generating activities. An agent only has so much time throughout their day to drive buyers around and show houses, so by being a buyer’s agent, you are limiting your income and scalability because you can only work with so many clients at a time.
This is not true for agents that focus mainly on working with sellers. As a listing agent, your duties are promoting the property for sale, marketing the home to reach as many buyers as possible, negotiating price and terms on the seller’s behalf, and closing the deal. As you can see, the income-producing activities of a listing agent are high leverage activities compared to the low leverage activities of a buyer’s agent.
Listing agents can run a much more sustainable and scalable business because they are able to outsource some of their tasks and take on more clients at once, thus increasing their market share and therefore both their income and time away from working in their business.
Listing agents also have more control over their business. As a buyer’s agent, you must be able to match your work schedule up with your buyer’s for showings and open houses. As a seller’s agent, you get to control when you work and what you work on. Instead of going on showings, you set up systems for buyer’s agents to schedule showings, instead of writing and submitting offers, you set up systems to take and review offers.
As you can see, a listing agent gets to work on their business while a buyer’s agent is stuck working in their business.
But how do you get more real estate listings as an agent? That is the question that puzzles many agents either new or seasoned.
Although it takes more effort and more time for a real estate agent to set up a listing-focused business and build a consistent pipeline of seller clients, the good news is that there are plenty of ways to get more real estate listings for agents.
Here are 16 ways on How to get MORE Real Estate Listings:
Online and Social Media Marketing
1. Organic Social Media Marketing.
If you’re looking to get more real estate listings, organic social media marketing is the way to go.
By creating and sharing engaging content on your social media channels, you can reach a larger audience of potential sellers. And, since you’re not paying for ads, you can save money while still getting your name out there.
Plus, organic social media marketing allows you to build relationships with your audience, which can lead to repeat business down the line.
2. Paid Social Media Ads.
With the advent of social media, the world of marketing has changed dramatically. Paid social media ads are now one of the most effective ways to reach potential customers. Real estate agents who are not utilizing this tool are missing out on a huge opportunity.
Paid social media ads allow you to target a specific audience with laser-like precision. You can choose to target people based on their location, age, gender, interests, and even relationship status. This ensures that your ad reaches the people who are most likely to be interested in your listing.
In addition, paid social media ads allow you to track your results so that you can see how many people have clicked on your ad and how many have visited your landing pages and calls to action. This information is invaluable in helping you to fine-tune your marketing strategy.
3. YouTube Video Marketing.
YouTube is a powerful tool that real estate agents can use to reach a wider audience and attract more listings. By creating engaging, educational, and informational videos that educate homeowners on how they can sell their homes, agents can reach potential sellers who might or might not be actively looking for an agent.
In addition, video marketing can be used to create a connection with potential clients and build trust. By sharing your knowledge and expertise through videos, you can demonstrate that you are an expert in your field, which will make potential clients more likely to list their property with you.
In a competitive market, YouTube video marketing can give you the edge you need to attract more listings and seller clients.
4. SEO Google Marketing.
Search engine optimization (SEO) is another effective way to get more real estate listings. By optimizing your website and content for the search engines, you can increase your visibility in the search results, which will lead to more traffic to your website.
In addition, SEO can help you to rank for key phrases that potential sellers are searching for, such as “list my house for sale” or “sell my house fast.”
By ranking for these key phrases, you can position yourself as a valuable resource for potential sellers and increase the chances that they will contact you to list their property.
While SEO takes some time to implement, it is a long-term strategy that can provide valuable results.
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Out-Of-The-Box Strategies
5. Host Property Tours.
One way that real estate agents can get more listings is actually by working with and connecting with buyer clients looking for specific properties.
Most of the time when a buyer is looking to purchase a new construction, high-end, or gated-community home, they are looking to upgrade from their current home. It’s safe to assume that most higher-end real estate buyers are not first-time home buyers.
By offering property tours to model homes, new neighborhoods, and new developments, agents can actually connect with potential buyers of new homes that will want to sell their current homes to finance the new purchase. Then the agent can offer their services as a listing agent while referring them to another agent either on their team or a partner for the buying process.
6. Referral Systems
There are a number of ways to get listings, but one of the best is through referrals from other businesses.
Divorce attorneys and estate managers are a great source of referrals because they often deal with clients who need to sell their property quickly.
These clients are usually motivated to sell and are less likely to be price sensitive. As a result, they can be an excellent source of business for real estate agents.
If you’re looking for more listings, consider reaching out to local businesses that deal with motivated sellers.
7. Agent to Agent Referrals
Another great way to get more real estate listings and seller clients is through agent-to-agent referrals. By connecting with other agents outside of your market area and letting them know what you’re looking for, you’ll be able to tap into their networks of potential sellers.
Furthermore, by providing them with a referral fee, you’ll be incentivizing them to send business your way. And because they’re referring you business, you can be confident that they’ll only send you quality leads that are a good fit for your business.
So if you’re looking to expand your real estate business, start by talking to other agents in different cities and states, especially the ones who like to work with out-of-state buyers and ask for referrals.
Seller Demographics to Target
8. Targeting Expired Listings
A real estate listing that has expired is still a potential lead for an agent. Just because a property didn’t sell doesn’t mean that the owner isn’t still interested in selling. In fact, many times, an expired listing is a great opportunity for an agent to get a new listing. Here are some tips for targeting expired listings:
-The first step is to identify expired listings in your area. You can do this by searching public records like the MLS or using a paid real estate leads database like RedX.
-Next, reach out to the owners of expired listings and let them know that you’re interested in helping them sell their property.
-Be sure to emphasize your experience and success in helping to sell similar properties. You will want to make sure that you can offer these sellers something that their previous agent couldn’t.
– Finally, offer to provide a market analysis or some form of free value or service to show them your confidence, eagerness to help, and how you can help them.
9. Target FSBOs
One of the best ways to get listings is to target homeowners who are trying to sell their property without the help of a real estate agent. These so-called “for sale by owner” (FSBO) sellers are usually motivated to sell quickly.
FSBO sellers typically don’t have a lot of experience with the selling process and may be more open to accepting advice from an experienced real estate agent once they realize that their property is not selling as quickly as they would have hoped.
By offering them service, advice, and value for free before trying to convince them to sell with you is a great way of targeting FSBOs and generating more listings and seller clients.
10. Work with Builders and Developers
As any experienced real estate agent knows, one of the best ways to get more listings is to work with builders and developers. By establishing relationships with these key players in the industry, agents can increase their chances of getting their properties listed as new construction projects become available.
In addition, builders and developers are often looking for agents who can help them market and sell their properties, making this an excellent source of seller clients. Furthermore, working with builder and developer clients can be extremely lucrative, as they are typically willing to pay premium commissions for quality services.
For all these reasons, real estate agents who want to take their business to the next level should consider working with builders and developers.
11. Market to Senior Homeowners
According to the National Association of Realtors, people aged 55 and older made up 26 percent of recent homebuyers. This age group is also increasingly interested in selling their homes; in a recent survey, 42 percent of seniors said they plan to sell their homes in the next five years.
As the Baby Boomer generation enters retirement, the number of seniors selling their homes is only going to increase. And for real estate agents, that means that marketing to seniors is a smart way to get more listings.
There are a few key things to keep in mind when marketing to seniors. First, many seniors are downsizing as they enter retirement, so they’ll be looking to move into retirement homes or senior living communities. Second, seniors often have different priorities than other sellers; they may be more interested in things like a quick and easy closing process and getting the equity out of their homes quickly so they can finance their retirement lifestyle.
Finally, seniors often have more equity in their homes than younger homeowners, so they may be able to afford to pay higher commissions.
Pro Tip: When prospecting senior homeowners, look for those who own homes that are 2 stories or higher. As an individual gets older, it becomes harder for them to get up and down staircases. This gives senior homeowners an additional reason to sell their homes.
12. Work with Flippers and Investors
There are a number of ways to get more listings as a real estate agent, but one of the most effective is to work with flippers and investors. By partnering with these clients, you can potentially get to work with a client that will list multiple properties a month.
Flippers make their money by purchasing run-down homes and renovating them to sell at a higher price. If you can become the go-to listing agent for a flipper or flipping company in your area, you are likely to get a lot of business from them as they are constantly looking to dispose of their deals quickly for a return on their investment.
If you’re looking to expand your business, working with flippers and investors is a great way to do it to get more listing opportunities.
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Traditional and Simple Ways to Get Started
13. Leverage Your Current Listings
If you are an agent who already has some listings, one of the most effective ways to get more real estate listings is to leverage your current listings.
By leveraging your listings, you can generate more seller clients. When you have a larger portfolio of properties, potential sellers will see you as a more credible source and will be more likely to list their property with you. As a result, leveraging your current listings is an excellent way to get more real estate listings.
14. Door to Door Marketing
When it comes to door-to-door marketing, real estate agents can use a strategy to target their local area called canvassing.
Canvassing involves going door to door and leaving information about your services with homeowners, whether or not they’re interested in using them. Many agents find that canvassing is more effective than cold calling because it allows them to reach a more targeted audience in a neighborhood, zip code, or subdivision.
In addition, homeowners are often more receptive to information that is left at their doorstep rather than unsolicited calls.
For these reasons, door-to-door marketing can be an excellent way to get more listings.
Pro-Tip: Instead of knocking on doors and leaving a business card, leave something of value for the homeowners. Small presents called “anchors” such as cookies, a mug, a pen, or even a small book can help a homeowner remember you over the other agents who are only leaving a business card.
15. Target Yard Sales and Garage Sales
While there are many different ways to find potential sellers, one of the most reliable methods is to target yard sales and garage sales. People who are looking to get rid of some belongings before they move are often excellent candidates for listing their property.
By taking the time to chat with people at yard sales, you can get a sense of their circumstances and whether they might be interested in selling. In many cases, you’ll be able to quickly build up a rapport and earn their trust.
So, if you’re looking for an effective way to get more listings, don’t underestimate the power of the yard sale!
16. Start With Your Sphere of Influence
When it comes to getting more listings as a real estate agent, many agents focus on cold calling or door-knocking in their local area. However, one of the most effective ways to get listings is to just start with your sphere of influence and the people you already know and have a relationship with.
Your sphere of influence is made up of your current and past clients, as well as your family and friends. These are people who know, like, and trust you, and who are more likely to do business with you.
If you’re looking for more listings, reach out to your sphere of influence and let them know that you’re looking for sellers. You may be surprised at how many people are willing to list their property with you!
Bonus: Partner With a Seller Loyalty Program
As a real estate agent, one of the best ways to get more listings is to partner with a seller loyalty program. This is where you give the seller something upfront in exchange for them listing their home with you as their agent in the future when they are ready to sell their house.
There are many benefits to this approach. First, it helps to build trust and rapport with the seller. Second, it shows that you are invested in their success and are willing to go the extra mile to help them sell their home. Third, it gives you an opportunity to learn about their property and what they are looking for in an agent. Fourth, it allows you to get your foot in the door with a potential listing. And Fifth, it could lead to getting a listing earlier than you would if you were just working on building a relationship with the seller.
If you’re looking for more listings, partnering with a seller loyalty program is an excellent way to get them. There are many benefits to this approach, and it can help you to get listings earlier than you would otherwise. So if you’re serious about getting more listings, be sure to check out seller loyalty programs that are available in your area.
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Get More Listings Today!
These are just a few of the many different ways to get more real estate listings. By using these tips, you can start generating more leads and listing appointments. So if you’re looking for ways to grow your business and get more listings, be sure to use these tips!
Want to generate 1-2 new CLIENTS (Not Leads) Every Week? Click below to Join our Agent FB group today and gain access to exclusive FREE Training Opportunities on how to land 1-2 new clients through organic social media strategies!