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How to Get Real Estate Listing Leads: Proven Strategies

How to Get Real Estate Listing Leads: Proven Strategies

real estate listing leads

In the current real estate market, agents constantly seek new methods to secure real estate listing leads that convert into successful sales. Acquiring such leads requires a strategic blend of digital savvy, community networking, and effective marketing techniques. Real estate professionals must engage with both online and offline channels to expand their reach and establish a pipeline of potential sellers. By leveraging digital tools like home valuation landing pages, agents can attract homeowners eager to determine their property’s worth in the current market.

A real estate for sale sign in front of a real estate agent's real estate listing.

Building a robust network is another critical element for real estate agents aiming to capture more real estate listing leads. Forming productive partnerships with local businesses can open opportunities for mutual referrals and enhanced market visibility. Additionally, a fundamental practice for agents includes consistent communication with their sphere of influence. Nurturing these relationships through regular updates and check-ins can lead to a steady stream of referrals and real estate listing leads opportunities.

Effective real estate listing leads lies in understanding market dynamics and adapting strategies to meet evolving buyer and seller needs. Agents who excel in lead generation employ diverse tactics to remain top-of-mind, from sending out tailored mailers to harnessing the power of social media platforms for targeted advertising. By embracing a multifaceted approach and staying apprised of market trends, agents can position themselves to capture valuable listing leads consistently.

Understanding Real Estate Listing Leads

A bustling real estate office with agents making calls, networking, and using digital marketing tools to generate leads for property listings

Real estate listing leads are potential sellers who are interested in listing their properties for sale. Understanding how to identify and attract these leads is crucial for real estate agents looking to grow their business. Lead generation in real estate is critical for a Realtor’s success, focusing on the consistent acquisition of new leads while ensuring their quality surpasses their quantity.

The Role of a Realtor in Lead Generation

A Realtor serves as the linchpin in the lead generation process, employing various strategies for real estate listing leads and to cultivate a pipeline of potential clients. These professionals utilize their expertise in the market to identify prospects and create opportunities for engagement. Among the methods they use are social media outreach, networking events, and leveraging technology to capture leads.

Importance of Lead Quality Over Quantity

We believe that it is imperative for Realtors to prioritize the quality of real estate listing leads over sheer numbers. Superior lead quality and potential listings increase the likelihood of conversion, ultimately impacting a Realtor’s return on investment (ROI). High-quality leads tend to be those that are thoroughly vetted and demonstrate a real intent to purchase or sell property.

Key Lead Generation Companies for Realtors

Realtors often turn to specialized lead generation companies to boost their prospecting efforts in real estate listing leads. Companies like Real Geeks provide a CRM and lead management system tailored to real estate professionals. Such platforms furnish an array of tools supporting the entire lead management lifecycle, from acquisition to closing. Another example is Hootsuite, which suggests the integration of social media marketing tools to enhance online visibility and attract more leads.

Proven Ways to Get Real Estate Listing Leads

  1. Promote your existing listings through social media
  2. Start a podcast or write an eBook
  3. Connect with FSBO homes and expired listings
  4. Take a look at Facebook Marketplace and Craigslist
  5. Work with a builder for leads
  6. Court banks regarding REO listings
  7. Go to community events with cards in hand
  8. Send things out that aren’t just mailers
  9. Check out the “Make Me Moves” on Zillow
  10. Join some local Realtor groups
  11. Hire a Listing Referral Service

1. Promote your existing listings through social media

A laptop with social media icons open, with real estate listings displayed

Promoting existing real estate listings on social media platforms is the easiest way to boost online presence and an essential strategy for agents looking to generate leads. Here are several methods to do so  using social media channels effectively with the best results:

  • Utilize High-Quality Images and Videos: Visual content is king on social media. A successful agent ensures each listing features high-resolution images and, if possible, videos that showcase the property’s best aspects of its real estate marketing strategy.
  • Craft Engaging Captions: Each post should include a captivating description that highlights key features and entices potential buyers and seller leads to inquire. Example caption:
    • “Step into your dream home! This 4-bedroom beauty boasts a renovated kitchen and a spacious backyard oasis. Ideal for families seeking comfort and style.”
  • Hashtags and Geo-Tagging: Incorporate relevant hashtags and geo-tags in Facebook page or other channels to reach local buyers and those interested in specific neighborhoods or property types.
  • Regular Posts and Stories: On a regular basis, maintain a consistent posting schedule across various platforms for better search results, utilizing feed posts and stories to keep your audience engaged.
  • Interactive Content: Create polls, quizzes, ask questions, or blog posts to interact with followers and encourage them to engage with your content.
  • Paid Advertising: Invest in paid social media advertising to target specific demographics and increase visibility.
  • Analytics: Monitor engagement rates and the performance of different types of content to refine your strategy over time.

By following these tips, real estate professionals can leverage social media to attract more attention to their listings and generate a rich source of potential leads.

2. Start a podcast or write an eBook

A person recording a podcast or writing an eBook on real estate listing leads. A microphone and laptop are on a desk, with a notepad and pen for brainstorming

Agents must adopt innovative strategies to generate leads. Starting a podcast can significantly boost one’s visibility. By focusing episodes on local market insights, agents position themselves as authoritative figures in the industry. Podcasts should feature:

  • Current Market Trends: A detailed analysis of the local real estate market.
  • Expert Interviews: Conversations with industry experts and local business owners to provide varied perspectives.
  • Educational Content: Tips for buyers and sellers navigating the real estate process.

Writing an eBook offers a different advantage. An eBook serves as a lead magnet, attracting potential clients through valuable content. It can guide readers through various stages of buying or selling a property. Important elements include:

  • Step-by-Step Guides: Clear instructions for real estate transactions.
  • Checklists: Tools to assist buyers and sellers in staying organized.
  • Local Insights: Specific advice tailored to the local real estate environment.

Both podcasts and eBooks help establish a new real estate agent’s brand and highlight their knowledge, making them an attractive choice for clients. For those unsure about their writing capabilities, there are online guides that walk agents through the eBook creation process.

This approach to lead generation not only provides value to potential clients but also serves as a platform for sustained community engagement and personal brand growth in the real estate sector.

3. Connect with FSBO homes and expired listings

A real estate agent calling FSBO homes and expired listings for leads

Top real estate agents can find substantial opportunities by focusing on For Sale By Owner (FSBO) for FSBO listings homes and expired listings. Such properties often represent owners who are motivated to sell but may lack the resources or expertise to do so effectively.

FSBO HomesBy reaching out to FSBO homes, agents can offer their professional services, showcasing the benefits of working with an experienced real estate professional. They can provide data and personal anecdotes that demonstrate their success rates, effectively persuading owners that partnering with an agent could result in a faster sale and potentially higher selling price.

  • Offer Guidance: FSBO sellers often appreciate assistance in navigating complex processes such as paperwork, negotiations, and closing.

Expired Listings:Expired listings are properties that were on the market but did not sell before their listing period ended. These homeowners are typically frustrated and may be more receptive to trying new strategies.

  • Timing is Crucial: The best chance of success is to contact the owner soon after the listing has expired. Almost 40% of expired listings relist with a different agent within 30 days.
  • Present a New Plan: Agents should prepare a fresh marketing plan to revive interest in the property.

Connection Strategies:

  • Personalized Communication: Send targeted, personalized outreach to homeowners, highlighting specific ways you can address their unique problems.
  • Networking: Leverage your professional network to gather referrals for both FSBO and expired listings.

By specializing in these areas, real estate agents can expand their portfolio of listings and provide valuable services to homeowners who need additional support to achieve their goals.

4. Take a look at Facebook Marketplace and Craigslist

A person browsing a laptop with Facebook Marketplace and Craigslist open, searching for real estate listing leads

When seeking real estate listing leads, one should consider exploring Facebook Marketplace and Craigslist. These platforms offer vast audiences and can be powerful tools if utilized strategically.

Facebook Marketplace

Real estate professionals can leverage Facebook Marketplace to promote their current listings to a local community. The informal setting of the platform allows for a more personal connection with potential clients.

  • Post Listings: Regularly share high-quality images and detailed information about the properties.
  • Engage With Community: Interact with comments and messages promptly to build trust.


Craigslist remains a go-to for many in search of housing. It’s important to craft clear and professional listings that stand out.

  • Account Setup: Create a dedicated professional account for ease of management.
  • Crafting Your Listings: Ensure the post resembles an MLS listing for authenticity, and update them regularly.

By making good use of both Facebook Marketplace and Craigslist, agents can expand their visibility and connect directly with their target audience. It’s advised to maintain a professional yet genuine tone throughout their postings to facilitate genuine connections that could lead to successful transactions.

5. Work with a builder for leads

A builder discusses real estate listing leads with a client, pointing to a blueprint and offering advice

Working with builders can be a steady source of listings for real estate agents. Builders are often in search of reliable agents to facilitate the sale of new homes. Establishing a partnership with builders may lead to a continuous influx of leads. To initiate this relationship, real estate agents can consider the following strategies:

  • Landing Page Creation: A dedicated landing page for builders on an agent’s website can serve as a direct line of communication. This page should clearly showcase the agent’s expertise in new construction sales and previously successful builder collaborations. More on creating an effective landing page.
  • Direct Outreach: Contacting local builders directly and offering services can demonstrate initiative and interest. An agent should be prepared to explain their process and how they can bring value to the builder’s projects.
  • Mutual Benefits: Proposing a mutual agreement where the builder can provide overflow clients or referrals can be advantageous for both parties. Discussing potential referral fees is also an option to create an incentive-based partnership. Insights into establishing these connections can be found in this article about talking to builders.
  • Networking Events: Attending home shows, builder showcases, and construction expos can provide networking opportunities with builders. Personal connections can lead to future business dealings.
  • Professionalism and Reliability: Builders need reliable agents who understand the new construction process. By consistently delivering on promises and maintaining a professional demeanor, an agent becomes an attractive option for builders.

Agents should remember that builders value trust, efficiency, and a track record of sales. Demonstrating these qualities can open doors to new listing leads.

6. Court banks regarding REO listings

A real estate agent reviews court documents on a desk, surrounded by folders and a computer

When seeking out real estate listing leads, courting banks for REO listings can prove to be a fruitful endeavor. In fact, we have seen many agents build their entire businesses off of bank owned property listings! REO (Real Estate Owned) properties are owned by banks or asset management companies after they fail to sell at foreclosure auctions. Here are the important steps one should follow:

  • Educate Yourself: Acquire a thorough understanding of the REO process, market conditions, and requirements for listing and selling these properties.
  • Build a Contact List: Compile a list of banks, credit unions, and asset management firms that might have REOs. Prioritize local and community banks as they may have more approachable decision-makers.
  • Marketing Materials: Develop professional marketing materials demonstrating expertise in the REO market. Tailor the materials to address the unique concerns and needs of the institutions.
  • Outreach Strategy: Initiate contact through multiple channels. These can include:
    • Phone calls or email: Engage with the key decision-makers directly.
    • Direct mail: Send personalized letters or postcards offering your services.
    • Site visits: Establish a personal connection by visiting local banks in person.
  • Networking: Attend industry events where bankers and asset managers are present. Understand the proven ways of real estate listing leads to expand your networking method.
  • Follow-Up: Persistence is key. Regularly follow up with your contacts while respecting their time and position.

It’s essential for real estate professionals to present themselves as reliable and knowledgeable partners to financial institutions. The aim is to be the go-to person when a bank has a property to list. This requires a targeted and disciplined approach to foster professional relationships with financial entities holding REO properties.

7. Go to community events with cards in hand

A real estate agent handing out his business card

Attending local community events is an effective way for real estate agents to expand their network. At these gatherings, whether they are fairs, farmer’s markets, or local charity events, agents have the opportunity to connect with potential clients face-to-face. To optimize these interactions, agents should always be prepared with business cards.

Why Carry Business Cards?

  • Professionalism: Business cards convey a sense of professionalism and show that an agent is established and ready to do business.
  • Immediate Impact: They provide immediate information exchange, ensuring potential leads have the agent’s contact info.
  • Brand Reinforcement: Well-designed cards can reinforce an agent’s brand and make them more memorable.

Tips for Sharing Your Cards:

  • Be Discrete: Offer your card after a genuine conversation, not as soon as you greet someone.
  • Engage First: Find common ground before mentioning your real estate expertise.
  • Provide Value: Maybe there’s a local market fact or upcoming event detail you can share.
  • Reciprocate: Ask for their card in return to establish a mutual connection.

Maximizing the Event Presence:

Agents should actively participate in these events by offering help, sponsoring a booth, or giving a quick talk if possible. Participation not only increases visibility but also provides a natural context for discussion and thus, the offering of business cards. Attending real estate events can also offer opportunities for networking for real estate listing leads and building business relationships.

8. Send things out that aren’t just mailers

A desk with a computer, phone, and stack of papers. A mailbox with flyers. A sign that reads "Real Estate Listing Leads."

Standing out is key to attracting real estate listing leads. While mailers are a common method, they often end up unread. To capture the attention of potential sellers, agents should consider alternative strategies that focus on creativity and personalization.

Handwritten Notes: A personal touch can go a long way. Handwritten notes to homeowners in targeted neighborhoods show dedication and can make a lasting impression.

Branded Merchandise: Items like calendars, pens, or magnets serve a practical purpose and keep an agent’s contact information in plain sight. When these items are used daily, brand awareness increases.

  • Market Analysis Reports: Tailored reports for a homeowner’s specific property can provide valuable insight and position the agent as a knowledgeable resource.
  • Community Sponsorships: Sponsoring local events or sports teams can build community goodwill and increase local visibility.
  • Educational Workshops: Hosting free workshops on home selling processes or market trends can establish authority and engage potential clients.
  • Social Media Contests: Engaging followers with contests or giveaways on social media platforms can increase interaction and interest.

Remember, the objective is to build a relationship with potential clients by providing value and standing out among the influx of real estate advertising. By thinking outside the box, agents can connect with homeowners in meaningful ways, leading to more real estate listing leads opportunities.

9. Check out the “Make Me Moves” on Zillow

A laptop with Zillow's "Make Me Moves" page open, showing real estate listing leads

When looking for real estate listing leads, Zillow’s Make Me Move feature is a valuable resource. This service allows homeowners to post their property with a dream price – the price at which they’d be willing to sell their home before it’s officially on the market.

Prospective buyers can browse these listings, which provides a unique opportunity for real estate agents:

  • Discover Off-Market Homes: With Make Me Move, agents find properties that may not appear in traditional listings.
  • Direct Contact: Reach out to homeowners to discuss their sale intentions and offer services.
  • Exclusive Leads: Pursuing these listings can lead to exclusive representation agreements before they hit the open market.

To effectively use this feature:

  1. Regularly Monitor: Check Zillow’s Make Me Move frequently for new opportunities.
  2. Assess Feasibility: Not all listings are serious, so it’s important to assess the homeowner’s selling intent.
  3. Engage Homeowners: When a suitable property is found, contact the owner to express interest and discuss representation.

Agents should also note that some Make Me Move properties may eventually convert into pre-foreclosures. Thus, keeping an eye on the evolution of these listings can be crucial for securing leads before they become widely available.

10. Join some local Realtor groups

Realtor groups meet, exchange leads, discuss listings

Joining local Realtor groups can significantly expand a real estate agent’s network and create opportunities to acquire real estate listing leads. These groups foster a community where industry professionals exchange insights, trends, and referrals.

Benefits of Joining Local Realtor Groups:

  • Networking: Meet other agents and professionals who might refer clients.
  • Education: Stay updated with local market trends and regulations.
  • Collaboration: Find opportunities to co-list or co-market properties.

Steps for Joining Groups:

  1. Research: Identify local Realtor groups and associations in your area.
  2. Attend Meetings: Be present at events, seminars, and meetings regularly.
  3. Engage Actively: Contribute to discussions and volunteer for committees.
  4. Build Relationships: Connect with members personally and professionally.

Effective Practices:

  • Share your expertise and be willing to help others.
  • Maintain a professional image to build credibility.
  • Follow up with new contacts to nurture relationships.

Local Realtor groups provide a platform where members can share challenges, successes, and strategies for generating real estate listing leads. They are valuable resources for agents looking to grow their listing leads through trusted and professional community engagement.

11. Hire a Listing Referral Service

Real estate agents getting leads from real estate client referral services.

Agents often seek innovative ways to procure real estate listing leads. One effective method is to engage a listing referral service. These services specialize in connecting agents with potential sellers, thus streamlining the process of acquiring new listings.


  • Time-saving: Agents save precious hours normally spent on prospecting and marketing.
  • Targeted Leads: Access to homeowners considering selling but not yet on the market.
  • Cost-Effective: Payment on a commission basis—only when a deal is closed.

Referral services are not a one-size-fits-all solution, and their effectiveness can vary. Therefore, it’s imperative to research and select a reputable service that aligns with the agent’s niche and client demographics.

Key Considerations:

  • Commission Split: Understand the percentage of commission that is offered to the referral service.
  • Service Quality: Opt for services that are known for high-quality leads.
  • Referral Agreement: Review the referral agreement for transparency and fairness.

Agents should weigh the potential return on investment against the cost of using such services. Embracing a referral service can be a strategic move for gaining more real estate listing leads and expanding one’s real estate business effectively.

Understanding Different Types of Leads

A variety of different real estate listings for sale

In real estate, the quality and type of leads can greatly influence an agent’s success. Agents must differentiate between various lead types to optimize their strategies for real estate listing leads acquisition and conversion.

Expired Listings and FSBO Leads

Expired Listings: These occur when properties have been on the market but have not sold within the contract period with the initial listing agent. Targeting expired listings is a strategy used by agents looking to assist sellers who may be frustrated with their previous experience.

FSBO Leads: “For Sale By Owner” (FSBO) are property owners who have chosen to sell their homes without agent representation. Engaging with FSBO leads can require a different approach, as these sellers value autonomy but may need expert guidance once they face the complexities of the transaction process.

Commercial Real Estate and Land Leads

Commercial Real Estate: This sector involves leads interested in purchasing or leasing property for business purposes. Navigating commercial real estate leads effectively requires detailed knowledge of local market trends, zoning laws, and the financial aspects of commercial investments.

Land Leads: Leads in the market for land typically have distinct needs, whether for development, investment, or personal use. Agents must be equipped with knowledge about land regulations, environmental considerations, and market valuation methods to serve these clients effectively.

Nurturing and Converting Leads

Effective lead nurturing and conversion strategies are key to increasing the success rate in real estate transactions. Real estate listing leads involve consistent communication, targeted messaging, and a clear understanding of the return on investment (ROI).

Implementing a Lead Nurturing System

To maximize real estate lead conversion, it’s essential to implement a systematic lead nurturing process. This includes:

  • Creating targeted drip campaigns to send a series of personalized emails.
  • Segmenting leads to tailoring content specifically to their needs.
  • Scheduling follow-ups to maintain contact and build relationships.

The goal is to engage potential clients with relevant information over time, which can significantly increase the likelihood of converting leads into actual sales for real estate listing leads

Tracking Lead Conversion and ROI

Understanding and tracking lead conversion and ROI involves:

  • Analyzing conversion rates to determine the effectiveness of lead generation efforts.
  • Calculating ROI by comparing the cost of lead generation campaigns against the revenue generated from converted leads.

Reliable data on conversions allows agents in real estate listing leads to refine strategies and allocate resources more effectively, ensuring resources are invested in the most profitable lead nurturing activities.

Behavioral Messaging and Customer Support

Behavioral messaging and robust customer support can significantly enhance lead nurturing for real estate listing leads:

  • Behavioral messaging means sending communication based on the lead’s activities, such as property views or previous interactions.
  • Providing quality customer support addresses potential clients’ questions and concerns promptly and effectively.

These personalized touchpoints show potential clients that their specific needs and behaviors are recognized and valued, fostering trust and moving them closer to a transaction.

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