How to use Instagram for Real Estate Agents
Social media has become quite popular in real estate over the past few years. The goal is to drive traffic, create leads, and ultimately sell homes.
Instagram has proven itself as an excellent way to not only gather information about potential buyers, but also generate leads through hashtags within the photo section of the app.
It’s claimed that 92% of people say they trust their friends for recommendations on products and services (Marketing Charts).
Users of social media like Instagram can get a glimpse into someone’s life before contacting them. This is true especially since social media users share pictures of their homes and anything about their personal lives regardless if it’s considered private or not — including things such as homes for sale!
In the past, real estate agents have been limited to print listings and online listings.
But now, with social media platforms like Instagram becoming more widely used by people of all ages, it’s a great way for realtors to market their properties and generate leads.
In this article, we will explore how you can use Instagram as a marketing tool for your real estate business in the year 2022.
Table of Contents
How to Use Instagram for Real Estate Agents
1. What is Instagram and how does it work
2. The benefits of using Instagram for real estate agents
3. How to create an Instagram account for your business
4. How to use hashtags on Instagram for real estate
5. Tips for using Instagram to generate leads
6. How to measure the success of your Instagram marketing campaign
7. Additional resources on using Instagram for real estate agents
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1. What is Instagram and how does it work
Instagram is a social media platform that allows users to share photos and videos.
It was first released in October of 2010 as an iPhone app, and eventually became available for Android devices in April of 2012.
As of September 2017, Instagram had over 800 million active users.
The app is simple to use.
Users can take a photo or video with their phone’s camera, add filters and effects, and then post it to their account. They can also share photos and videos that have been previously uploaded to their phone’s camera roll.
Users can follow other users, who will then show up in the “following” tab on their profile. They can also search for specific users or hashtags.
Instagram is a great way to share information about a variety of things — including homes that are for sale!
2. The benefits of using Instagram for real estate agents
According to marketing firm Olapic, 83% of consumers would like to see more branded content on social media, and 75% would be happy if they could follow brands on social media.
Customers appreciate it when brands care enough to provide them with relevant and current information about sales and promotions. It also shows the customer that you’re willing and able to go above and beyond their expectations.
This can help develop brand loyalty over time, which will lead to repeat customers — key in the business world!
For real estate agents, using Instagram can also be beneficial because it helps connect buyers and sellers, so homes for sale don’t stay on the market as long.
In fact, according to a recent study by Real Trends and Engel & Volkers, 80 percent of real estate agents said the use of social media was very or somewhat important in generating exposure for their listings.
Because Instagram is a simple platform to use and share information, it’s an excellent marketing tool that can help your business generate more leads.
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3. How to create an Instagram account for your business
Creating an instagram account for your real estate business is easy!
First go to instagram.com on your computer or download the app from your phone’s app store.
Then choose to create a business account.
Once you’ve created an account, you will be prompted to create your profile.
Here, include information like your business name (and any additional names it might go by), the location of your office, and what kind of real estate services you provide.
Then upload a photo or two about yourself or your real estate business to generate interest in potential clients.
When you create your account, make sure to fill out your bio so your followers will know who you are and what you do. Also be sure to use emojis so that your profile draws attention.
Your name is also very important, you will want to put “realtor” or “real estate agent (your market)” so that it is easily searchable.
4. How to use hashtags on Instagram for real estate
Hashtags are a great way to connect with other users on Instagram who have interests related to your own.
For real estate agents, using hashtags can be a great way to connect with potential clients, as well as to share information about homes that are for sale.
When using hashtags on Instagram, be sure to use hashtags that are specific to your niche or market.
Think of hashtags to your Instagram posts as keywords are to websites on Google.
People will search for and follow certain hashtags so you want to make sure your posts are showing up on the feeds of your potential clients.
For example, if you’re a real estate agent in the city of Chicago, you might use the hashtag #chicagorealestateagent.
You can also use general hashtags like #realestate or #househunting.
By using relevant hashtags, you’ll make it easier for potential clients who are looking for information about homes for sale to find you.
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5. Tips for using Instagram to generate leads
When using Instagram for your real estate business, be sure to keep the following tips in mind:
Share photos of homes that are for sale.
When potential clients are browsing through Instagram, they’ll be more likely to come across your posts if you’re regularly sharing photos of homes that are for sale. Beautiful homes draw attention and will give you more exposure
Use hashtags to reach a wider audience.
As mentioned earlier, using hashtags is a great way to connect with other users on Instagram who have interests related to your own.
By using relevant hashtags, you’ll make it easier for potential clients who are looking for information about homes for sale to find you.
Follow other users and brands in the real estate industry
In order to generate more exposure for your business, follow other users and brands in the real estate industry.
This will give you a good chance of being followed back, as well as help increase your visibility by getting you noticed by other popular accounts.
How to effectively engage with Instagram followers
The best way to interact with your followers on instagram is by asking questions.
Putting out polls or asking your viewers or potential clients what they think about something or would like to see in the future is an excellent way of opening up conversation between you and your audience.
By doing this, you can learn more about how you can better serve them.
Be Consistent
Just like with any other marketing strategy, posting on Instagram requires you to stay consistent with a posting schedule.
Since Instagram is a high-volume social media platform, we suggest posting on Instagram at least once a day or at the very minimum 5 Days a week.
You should change up your content with each post. Don’t just post about real estate, also post about family, self-growth, interests, etc, to show that you are more than a real estate agent so people can relate to you.
Use Reels and Stories
To make your Instagram more effective so you can connect with a wider audience, you can use Reels and Stories.
Reels are short videos that allow people to get to know you on a more personal level through video while stories are quick snapshot photos or videos that last for 24 hours.
These tools show potential clients that you’re approachable, personable, and genuine which will help them gain trust.
Comment on Other People’s Posts
Commenting on other people’s posts is a great way to engage with your followers and potential clients.
By leaving thoughtful comments, you’ll show that you’re interested in what they have to say and that you’re invested in building a relationship with them.
This also helps to create a sense of community and will make people more likely to follow you and interact with your content.
Also, remember to reply to any comments that anyone leaves on your posts!
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6. How to measure the success of your Instagram marketing campaign
One of the best ways to measure the success of your Instagram marketing campaign is by tracking how many leads you’re generating from the platform.
Instagram can be a great way to generate leads, but it’s important to track how many leads are coming from your Instagram account specifically.
You can do this by using a lead generation tool like HubSpot or CallRail.
These tools will help you track how many leads are coming from your Instagram account, as well as which posts are driving the most leads.
If you’re not seeing a lot of leads coming from your Instagram account, it might be time to rethink your strategy.
Alternatively, you can also use Instagram Analytics to measure the success of your Instagram marketing campaign.
By paying attention to the behavior of people who are engaging with your posts, you can learn more about what they’re interested in and what type of content they’d be most likely to want to see from you.
Using Instagram for real estate agents
As social media becomes more popular, real estate agents are turning to platforms like Instagram in order to generate leads and sell homes.
In this article, we explored how you can use Instagram as a marketing tool for your real estate business in the year 2022.
We looked at the benefits of using Instagram, how to create an account, how to use hashtags, and tips for generating leads on the platform.
Additionally, we discussed how to measure the success of your Instagram marketing campaign and provided additional resources on using Instagram for real estate agents.
Whether you’re just starting out or you’re looking for ways to improve your current Instagram marketing strategy, these tips will help you get the most out of this powerful social media platform!
Are You a Real Estate Agent Looking to Increase Your Business in 2022 and Build a Lifestyle Through Real Estate That You Never Need a Vacation From? Click Below to Find Out More About You Can Partner With Our Real Estate Group for NO ADDITIONAL COST OR SPLIT and Get Access to FREE training, Tools, and Resources!