If you’re a real estate agent who uses blogs to generate leads, it’s important to keep your blog updated with fresh, relevant content.
But what kinds of real estate agent blog posts are most likely to generate leads?
That is, what types of blog posts get people to take action?
It’s one thing to fill your website with content that gets a lot of views from your followers, readers, subscribers, or fans. But as a real estate agent, it’s vital that the content you generate through your real estate agent blog posts are actually targeted to a specific audience with a specific purpose that can help you generate leads to your business.
If you are wondering what types of real estate agent blog posts you should be writing to generate leads for your business, here are three types of posts that are sure to help you reach your goals.
3 Types of Real Estate Agent Blog Posts that Drive Results
1. Educational Posts for Top of Funnel Leads
2. Problem-Solving Posts for Middle of Funnel Leads
3. Direct Marketing Posts for Bottom of Funnel Leads
Are you ready to start generating more leads from your blog? Get a FREE LEAD GEN training for realtors when you click the button below! This FREE training will teach you how to create high-converting lead capture content for FREE, so you can start generating more leads from your website today without having to cold call or pay for ads. Click Below now and get started on turning your website into a powerful real estate client attraction magnet!
1. Educational Posts for Top of Funnel Leads
The first type of real estate agent blog posts that can generate leads for you are educational blog posts.
Educational blog posts are a great way to attract top-of-funnel leads.
These are people who may not be ready to buy or sell a home just yet, but they are interested in learning more about the process.
Your goal with educational blog posts is to provide valuable information that will help these potential leads make informed decisions about their real estate needs.
To generate leads from educational blog posts, be sure to include a CTA (call to action) at the end of the post.
This could be something as simple as asking readers to sign up for your email list so they can receive updates about new blog posts, or it could be something that provides more value to them such as a free home buying or selling guide or an invitation to attend a free seminar/webinar.
The important thing to remember with these types of posts is that you are attracting top-of-funnel leads, which means that the readers of your educational posts do not necessarily know that they have a problem yet or even know whether or not they want to buy or sell any real estate.
It is vital that you attract these leads into your funnel by capturing their information without being too aggressive and continuously following up with them over a long period of time so that you can stay front of mind if and when they are ready to take action.
A few examples of educational real estate agent blog posts are:
- Market Updates
- Current Event Posts
- List posts
- Financial education posts
- Reviews of local neighborhood/city/state
2. Problem-Solving Posts for Middle of Funnel Leads
The next type of real estate agent blog posts that drives results is problem-solving posts.
Problem-solving blog posts are a great way to attract middle-of-funnel leads.
These are people who may have already started the home buying or selling process, but they are having some difficulties and need help solving them.
Your goal with problem-solving blog posts is to provide valuable information that will help these potential leads make informed decisions about their real estate needs, solving a part of the problem that they are running into for free.
By doing this, you are showing your leads that you have the capabilities to solve their problem and are providing value to them so that they are more likely to seek more value from you later.
To generate leads from problem-solving blog posts, be sure to include a CTA (call to action) at the end of the post that is more aggressive than your top-of-funnel CTAs.
Free consultation calls, free webinars/case studies, CMAs, and free home tours are all great ways to capture information from middle-of-funnel leads.
The important thing to remember with these types of posts is that you are solving a specific problem for your leads.
This means that the readers of your problem-solving blog posts already know that they have a problem and are looking for a solution.
It is important to provide them with a solution as quickly as possible so that you can move them further down the funnel and closer to becoming a customer.
A few examples of problem-solving real estate agent blog posts are:
- How-to posts
- Explanation Posts
- Top 5 or 10 solutions posts
- Comparison Posts (comparing 2 or 3 ways to solve one problem)
Are you ready to start generating more leads from your blog? Get a FREE LEAD GEN training for realtors when you click the button below! This FREE training will teach you how to create high-converting lead capture content for FREE, so you can start generating more leads from your website today without having to cold call or pay for ads. Click Below now and get started on turning your website into a powerful real estate client attraction magnet!
3. Direct Marketing Posts for Bottom of Funnel Leads
The 3rd and most direct type of real estate agent blog posts that can help you generate leads for your business is direct marketing posts.
Direct marketing blog posts are a great way to attract bottom-of-funnel leads.
These are people who are ready to buy or sell a home, but they need some assistance in order to make the best decision for them.
Your goal with direct marketing blog posts is to provide valuable information about yourself and your services that will help these potential leads make informed decisions about their real estate needs and close the deal.
To generate leads from direct marketing blog posts, be sure to include a CTA (call to action) at the end of the post that is more aggressive than your top-of-funnel and problem-solving CTAs.
For direct marketing real estate agent blog posts, the CTA you will want to include is a direct consultation call with you so that the lead can speak with you directly.
Since they are bottom-of-funnel leads who are ready to make a decision, all they need is to find a realtor who can help them. So it is vital that you take advantage of this opportunity as soon as you can and get in touch with these leads as fast as possible.
The important thing to remember with these types of posts is that you are introducing yourself and your services, and explaining directly to your readers how you can solve their problem, why you are the best choice for them to solve their problems, and what makes you different from the other real estate agents in the marketplace.
Remember that the people who are actually researching your company or real estate agents in their area mean that they already know they have a problem and that they need a real estate agent to solve that problem so it is your chance to shine and stand out above the crowd.
Have a tone of confidence and excitement in your direct marketing real estate agent blog posts. See it as your opportunity to convince the lead to work with you before they even get on a call with you.
A few examples of direct marketing real estate agent blog posts are:
- Top reasons to work with a real estate agent
- Top reasons why (your company) is the best in (your area)
- Why clients should work with you
- Posts that explain your marketing technique and value proposition
Generate Leads With Your Blog Today!
Now that you know the three types of blog posts that generate leads, it’s time to start putting together your content calendar. Make sure each post is serving a specific purpose in your sales funnel and be sure to mix up the topics so you stay interesting and top of mind for your potential clients.
Are you ready to start generating more leads from your blog? Get a FREE LEAD GEN training for realtors when you click the button below! This FREE training will teach you how to create high-converting lead capture content for FREE, so you can start generating more leads from your website today without having to cold call or pay for ads. Click Below now and get started on turning your website into a powerful real estate client attraction magnet!