If you’re a real estate agent, then you know that your website is one of your most valuable assets. It’s where people go to learn more about you and your services, and it’s also where they go to find out if you’re the right real estate agent for them. So it’s important to make sure that your website is optimized for conversions.
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Why You Are Not Getting Leads From Your Real Estate Website
Most real estate agents have a website, but many of them are not getting any leads from their site.
There are two primary reasons for this: either their website is not getting enough traffic, or it has a low conversion rate.
Traffic can be increased through various means such as search engine optimization, social media marketing, and paid advertising.
If you want more information on how to get more traffic to your real estate website, click here to read our article on getting more traffic to your site.
Conversion rates, on the other hand, can be improved through better design, effective calls to action, and providing relevant content that speaks to the needs of website visitors.
A real estate website that generates a lot of leads is one that can both generate a lot of traffic and convert that traffic into leads.
In this post, we will specifically be talking about how to improve your real estate website’s conversion rate so that you can convert the website traffic that you are getting into leads.
7 Ways to Get More Conversions From Your Site
Are you looking for ways to get more conversions from your real estate website? If so, you’re in luck!
In this blog post, we will discuss seven ways that real estate agents can get more conversions from their websites.
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Real Estate Website!
1. Make sure your website is mobile-friendly
As real estate agents you should always be looking for ways to increase your website’s conversion rate – after all, a higher conversion rate means more leads and more business.
One way to do this is to make sure that your real estate website is mobile-friendly.
In 2021, Statista reports that 54% of all website visitors used their mobile devices to access the site – and that number is only going to continue to grow.
A mobile-friendly website is easy to use and navigate on a mobile device, which will make it more likely for visitors to stay on your site and eventually convert into a lead. In addition, potential clients will be able to access your website from anywhere, making it easy for them to learn more about you and your business.
If your website isn’t currently mobile-friendly, then you are actually missing out on creating the best possible customer/visitor experience for over half of all traffic to your website!
2. Use clear and concise headlines
As we mentioned earlier, most real estate agents have a website, but many of them are not using effective headlines to hook in their visitors.
A clear and attractive headline is essential for real estate website conversions. It’s the first thing that people will see when they land on your page, and it needs to be eye-catching and relevant.
If your headline is dull or uninspiring, people will quickly lose interest and move on. Instead, use a headline that clearly states what you’re offering and what makes you unique.
For example, if you’re an expert at selling luxury homes, your headline might be “The finest selection of luxury homes in the city.” Be sure to use language that reflects your brand identity and speaks to your target audience.
With a well-crafted headline, you can quickly and easily intrigue your website visitors and get them interested in learning more about what you have to offer.
3. Build trust through telling your story
A real estate agent’s website should be more than just an online business card. It should be a tool for generating leads and converting them into clients. To do this, agents need to tell their story on their website and give potential clients a reason to work with them specifically.
Real estate is a relationship-based business, agents are selling their services, not a product, so it is crucial that they give their potential leads a reason to do business with them.
Instead of only highlighting your experience, awards, and testimonials from past clients, agents should tell their audience their backstory and include things like why you got into real estate, what are you passionate about, what is your mission as an agent, and what your hobbies are.
This way, you will humanize yourself and allow others to know you the person, not just you, the real estate agent. In order for you to convince others to want to work with you, you need to make yourself attractive to work with.
By giving your website visitors a reason to work with you through telling your story, you’ll be more likely to convert them into leads and eventually clients.
4. Give your visitors a clear call to action
In order to maximize the number of leads that are generated from a real estate website, it is important to include a clear and concise call to action. The best way to do this is to only allow website visitors to take one action through their website.
Although this may seem radical and counterintuitive to what most “gurus” will tell you, this ensures that there is no confusion about what the next step should be, and it also makes it more likely that the visitor will take the desired action.
Your call to action does not have to be complicated, it can be as simple as having your website visitors give you their email in exchange for a market report, or an e-guide to home staging.
Including a strong call to action on a real estate website can be the difference between a successful conversion and a lost lead.
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Real Estate Website!
5. Use video
If you really want the “silver bullet” to how you can increase your real estate website’s conversion rate then you need to include a video on your website.
There are several reasons why real estate agents should include a video of themselves on their website.
First, it’s a great way to build trust with website visitors. People are more likely to do business with someone they feel they can trust, and a video is a great way to establish that trust.
Secondly, video is a great way to have conversations with people without having to speak to each prospect one by one. You can address common questions and concerns in your video, which will save you time in the long run.
Finally, including a video on your real estate website can help increase conversions by accomplishing the other 2 things that we just mentioned: building trust through starting conversations.
Studies have shown that websites with video are more likely to convert visitors into leads and customers. So if you’re looking for ways to improve your real estate website’s conversion rate, start by adding a video of yourself.
6. Create a strong lead magnet
Most real estate agents focus on their website’s design and forget about their website’s conversions. Your real estate website’s conversion rate is the number of visitors who take the desired action on your website divided by the total number of visitors.
The desired action on your real estate website is to contact you for more information about working with you and using your services as a real estate agent.
In order to increase your real estate website’s conversion rate, you need to offer your website visitors a strong lead magnet. A lead magnet is something you give to a lead for free in exchange for their contact information.
For example, you could offer a free e-book on the top 10 things to do when selling your home. By offering a lead magnet, you will be able to capture leads who are interested in learning more about your real estate services.
In order to create a strong lead magnet, you need to understand what your website visitors want and need. Once you know that, you can create a lead magnet that is tailored to their needs.
Creating a strong lead magnet is one of the best ways to increase your real estate website’s conversion rate because it turns the traffic that you are generating into traffic that you own, in which you can then market to over and over again through email, text message, phone calls, or even social media.
Once you own someone’s contact information, you are able to market to them without having to capture their attention again either organically or through paid ads. This will give you an audience of prospects to market to over time, which can drastically increase your lead-to-client conversion rate.
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Real Estate Website!
7. Increase the value of your offer
Real estate agents who want to increase their website’s conversion need to think of ways that they can offer more value to their clients than the average real estate agent.
One way to do this is by thinking of ways that they can provide more services to their clients that other agents are not currently providing.
Some real estate agents might offer discounts on home inspections or provide a free consultation. Others might offer a home staging consultation or a complimentary home appraisal.
Whatever the case may be, real estate agents need to offer more value if they want to increase their website’s conversion.
By offering more value, real estate agents will be able to differentiate themselves from the competition and attract more clients.
Turn Your Real Estate Website Into a Lead Generation Machine!
Now that you know the top 7 ways to increase your real estate website’s conversion rate, it’s time to get to work!
If you follow these tips and put in the hard work, you’ll be able to turn your real estate website into a lead generation machine!
Want an endless stream of qualified and motivated buyer and seller leads chasing after you? Click below to Join our Agent FB group today and gain access to exclusive FREE trainings on how to generate leads through your Real Estate Website!