Do you want to know 3 eye-opening tactics for closing more real estate deals? You’re in luck! This blog post will show the three most important steps that agents should take to close a sale. Plus, I’ll share insights on how you can use these techniques to your advantage and turn things around when they look like they’re going south. Let’s get started…
What are some of the best ways that real estate agents can close more deals and make money? The answer is actually pretty simple: by following just 3 key strategies at every opportunity. And while it may seem like there’s a lot more to it than just this, trust me when I say that these are absolutely essential if you want any chance at success in this business.
Whether if you are representing the buyer or the seller, these 3 important tactics will help you close more real estate deals as a real estate agent!
3 Eye-Opening Tactics for Closing More Real Estate Deals
1. Follow up like your life depends on it.
2. Be assertive and confident in your abilities.
3. Stay organized and on top of things
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1. Follow up like your life depends on it.
The first and most important tactic for closing more real estate deals as an agent is to follow up with your clients, leads, and database as if your life depends on it. It’s not enough to send a couple of emails or make a few phone calls here and there – you need to be front of mind and in constant contact, if you want to win more business.
The best way to do this is by staying in touch on a regular basis, whether it’s through weekly newsletters, monthly e-blasts, or even just personal handwritten notes. Whatever method you choose, the key is to be consistent with your communication and always keep your name in front of your sphere.
This principle is true for lead generation as well.
If you don’t follow up immediately, you’ll likely lose the lead altogether. In fact, a majority of buyers and sellers are lost within the first 48 hours after they express interest in working with a real estate agent. So, make sure you’re prompt with your responses and always stay in touch.
Remember the law of averages, if you simply show up enough times and stay in the game long enough, you will eventually come across an opportunity. It’s simple probability statistics, the more times you show up in a lead/client’s phone or email inbox, the more likely they are likely to call you.
This strategy, in some cases, can also be called: Winning By Default.
2. Be assertive and confident in your abilities.
The second key strategy for closing more real estate deals is to be assertive and confident when you’re communicating with clients. This doesn’t mean that you should be pushy or sales-y, but rather, that you should exude confidence in your abilities as an agent.
In order to close more real estate deals, you need to ooze confidence – even if you don’t feel it 100% of the time.
If you believe in yourself, the buyer will too.
For example, when you’re negotiating on behalf of your buyer clients, it’s important that you come across as assertive yet personable. You want the other party to know that you’re serious about getting the best deal possible, without being so aggressive that it turns them off entirely. The same goes for working with sellers – you need to show them that you’re confident in your ability to get their home sold quickly and for a good price.
When you believe in yourself, it shows in your actions and the other party is more likely to trust you – which can lead to more closed deals.
Here are a few things that you can do to boost your confidence as an agent that will lead you to closing more real estate deals:
Always be learning and growing.
As an agent, you should never stop studying your craft. There are always new things to learn, whether it’s about the market, the latest technology, or simply honing your people skills.
Build a strong network of contacts.
In real estate, it’s all about who you know. By building relationships with other agents, loan officers, title companies, and others in the industry, you’ll be able to better serve your clients and close more deals.
By connecting with more professionals in real estate, you will not only have better resources to offer to your clients, but you will also have more opportunities to send and receive referral business which constitutes around 25% of an agent’s business.
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3. Stay organized and on top of things.
The third and final tactic for closing more deals as a real estate agent is to stay organized and on top of things. This means having a system in place for staying organized, as well as being proactive about following up with clients, leads, and prospects.
Staying organized also means keeping track of your leads, your clients, your contacts, and your transactions – as well as being able to access this information quickly and easily when you need it.
This one may seem like a no-brainer, but you’d be surprised at the amount of business that agents lose simply because they have lost track of their leads or were unable to access a particular client’s information, or missed one call or text from a hot buyer/seller.
The Phantom Loss
This is commonly referred to as a “phantom loss” in real estate. Which means losing clients that you never knew existed.
One way to avoid phantom loss is by using a CRM (customer relationship management) system to keep track of your relationships. This will help you stay organized and ensure that you’re following up with the right people at the right time. Additionally, be sure to set reminders for yourself so that you don’t forget important tasks or deadlines.
Another way to stay on top of things is by being proactive about your automation in regards to when a client first tries to contact you. Real estate agents are busy, and many times they are not able to pick up the phone or reply to a text at just anytime during the day.
Having automatic responders in place connected to chatbots is a great way to capture lead information even if you are not at your computer or on your phone, such as times when you are driving to a showing or on the showing itself.
It is a good idea for real estate agents to have automatic response systems set up in both text and live chat format. This means utilizing chatbot systems that you can connect to a smart number such as PatLive or Facebook messenger such as ManyChat, and also having an ISA or using an ISA service to answer any incoming phone calls from potential clients.
Bottom Line
Closing more real estate deals should not be the seemingly impossible task that many agents make it our to be, it just takes a bit of confidence, organization, and some know-how. Utilize the tactics discussed in this article to help give you the boost you need to close more deals.
What are your thoughts? We’d love to hear them!
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