Tik Tok is one of the most popular apps in the world, and for good reason. It’s fun, creative, and perfect for making short videos that capture your audience’s attention.
But what many people don’t realize is that Tik Tok can also be a powerful marketing tool. In fact, many real estate agents are capitalizing on the app’s popularity by using it to generate leads.
Short-form video content is a great way to capture an audience’s attention while educating and entertaining them at the same time. Thanks to the rise of Tik Tok, many real estate agents who have struggled to market themselves in the past have found a fun and easy way to generate real estate leads and close deals on social media.
If you want to learn how to generate real estate leads on Tik Tok, check out our top 9 ways to generate leads on Tik Tok for realtors!
Top 9 Ways to Generate Leads on Tik Tok for Realtors:
1. Give a tour of an open house or model home
2. Share tips for buying or selling a home
3. Share funny or relatable real estate stories
4. Reply to Comments with Video
5. Contest – give away a free consultation or gift card to the winner
6. Offer a behind the scenes look at your office or team
7. Share industry news and insights
8. Interview happy clients and post testimonials
9. Use TikTok’s duet feature to collaborate with other real estate professionals
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1. Give a tour of an open house or model home
One of the best ways to generate leads on Tik Tok for realtors is to give a tour of a listing, open house, or model home. This will allow potential customers to see the property and get a feel for what it’s like. You can also include information about the neighborhood and schools in the area.
There are several ways that agents can use Tik Tok to give tours of their properties. One option is to create short videos that show highlights of the property or give a quick walk-through. You can also live stream a tour of the property, which can be especially useful for open houses.
A tip to capitalize on this strategy is to only give tours on homes that are visually appealing and aesthetically attractive so that more people are drawn to your videos making them more likely to be viewed.
2. Share tips for buying or selling a home
Another great way to generate leads on Tik Tok for realtors is to offer tips and advice. This can be anything from home buying tips to remodeling ideas. This will show your audience that you’re an expert in your field and that you’re there to help them with their needs.
If you’re a real estate agent, chances are you have a lot of knowledge about buying and selling homes. Why not share some of that knowledge with your Tik Tok followers?
You can even give tips on everything from negotiating prices to finding the right property. These videos will not only help educate your followers, but they’ll also establish you as an expert in your field.
3. Share funny or relatable real estate stories
One of the best ways to connect with your followers on a personal level on Tik Tok is to share stories. This could be anything from funny stories about your clients to relatable stories about your experiences as a real estate agent.
Sharing stories is a great way to connect with your audience and make them feel like they know you better. It also helps to humanize you and makes you more relatable.
Stories are also a great way to build trust with your followers. When they see that you’re willing to be open and honest with them, they’ll be more likely to trust you when it comes time to buy or sell a home.
Don’t be afraid to share stories of both your success and setbacks, this makes you seem more human and actually helps you build more trust with your potential leads.
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4. Reply to Comments with Video
One great way to connect with your followers on Tik Tok is to reply to their comments with a video. This will show them that you’re engaged with them and that you’re interested in what they have to say. It will also help to build relationships with them.
When you reply to comments with a video, be sure to make it personal and engaging. Talk about what the person said, ask them questions, and give your opinion. You can even tease new content that you’ll be releasing soon.
This is a great way to keep your followers engaged and to make sure that they keep coming back for more. Plus, it’s a great way to get feedback from your followers on what type of content they want to see from you.
5. Contest – give away a free consultation or gift card to the winner
Another great way to generate leads on Tik Tok for realtors is to run contests to get more engagement from their followers. Contests are a great way to engage with your followers and get them excited about your content. They’re also a great way to generate leads.
There are several different types of contests that you can run on Tik Tok. One option is to give away a free consultation or gift card to the winner. You could also ask people to submit videos about why they want to buy or sell a home. Or, you could have a contest where people have to guess the price of a home.
No matter what type of contest you choose, be sure to make it fun and engaging. This will encourage more people to participate. And, the more people who participate, the more leads you’ll generate.
6. Offer a behind the scenes look at your office or team
Another great way to connect with your followers on Tik Tok is to share behind-the-scenes footage of your work. This will give them a glimpse into what it’s like to be a real estate agent and it will help them connect with you on a personal level.
When you share behind-the-scenes footage, be sure to make it interesting and engaging. Show them what you’re working on, introduce them to your team, and give them a sneak peek at upcoming content.
This type of footage is a great way to build relationships with your followers and help them get to know you better. It’s also a great way to generate leads on Tik Tok for real estate agents.
7. Share industry news and insights
An easy way to generate leads on Tik Tok for realtors is to share industry news and insights with your followers. This is a great way to connect with them and help them learn more about the industry.
When you share industry news and insights on Tik Tok, be sure to make it interesting and engaging as well as educational. Share new trends in the industry, give your opinion on hot topics, and talk about the latest research.
You can also use Tik Tok to share “secret insights” into the real estate industry. This will help you stand out from the competition and it will show your followers that you’re an expert in your field.
Remember that you are trying to market to and appeal to a younger audience on Tik Tok than your other platforms and most Tik Tok users are on the platform to look for entertainment as well as information.
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8. Interview happy clients and post testimonials
Social proof is one of the strongest selling tools ever known to businesses.
If you have a lot of clients who are happy with the work that you’ve done for them, this is a great opportunity for you to share that with the world on Tik Tok.
Testimonial videos from previous clients are a great way to generate leads on Tik Tok for realtors. When making these videos, make sure that you keep the testimonials genuine and authentic so that your followers can see that you’re the real deal without feeling like the entire video was scripted.
When you make a testimonial video, be sure to keep it short (no more than 30 seconds) and be as engaging as possible. You want your followers to walk away feeling like they know you and your level of service.
9. Use TikTok’s duet feature to collaborate with other real estate professionals
Collaborating with other Tik Tok users is a great way to generate leads on Tik Tok for realtors. This will help you reach a new audience and get your name out there to people who might not have heard of you before.
When you collaborate with other users, be sure to choose someone who has a similar target audience as you. This will help ensure that the people who see your videos are actually interested in what you have to offer.
You can collaborate with other real estate agents, homebuyers, or sellers. You can even collaborate with businesses that are related to real estate, such as mortgage brokers or home inspectors.
The possibilities are endless! Just be sure to choose someone who you think would be a good fit for your business.
Crush Real Estate Lead Generation on Tik Tok!
Tik Tok is quickly becoming one of the most popular social media platforms and it’s a great place to generate leads for your real estate business. By using the tips and tricks in this article, you’ll be well on your way to generating leads on Tik Tok in no time!
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